Did you know that a great way to boost sales is through affiliate marketing? That’s right, when it comes to e-commerce, over 16% of the total sales are actually generated via affiliate marketing channels. This is why brands are constantly undertaking product development, and affiliate marketers use strategies to position ads and links to these products and services to improve their revenue.
When it comes to affiliate marketing, marketers have access to data and performance tracking tools to understand how well their marketing campaigns are performing. Marketers learn how to track campaign progress to derive insights and analyze marketing trends and user behavior.
Through affiliate tracking software, marketers can easily monitor their campaign progress and understand how to improve their earnings, plan new strategies, or revisit old campaigns and access different marketing channels to widen their target audience and earnings.
As an affiliate marketer, if you are looking for tools and technology to track digital performance, then this article is just for you. We’ve put together a list of the 11 best affiliate trackers in the market to set your affiliate marketing game up for success.
How to Choose the Best Affiliate Trackers?
When selecting a good affiliate tracker, make sure it covers the following –
- User-friendly navigation and interface
- Flexible subscription plans
- Preset integrations for customizing applications
- Monitor sales and manage commissions efficiently
- Access to customer support for emergencies while using the tracker
- Evade and detect fraudulent activity easily
11 Best Affiliate Trackers
- Refersion:
- Refersion is great for managing commissions and campaigns of various brands and influencers. As an advanced tracking software, it offers many solutions which have helped over 6 million affiliates improve their affiliate marketing strategies and monitor their campaigns.
- With Refersion, you can optimize affiliate marketing campaigns and track earnings efficiently. It can be integrated easily with various eCommerce platforms such as WooCommerce and Shopify. Refersion can also be connected with CRM software and payment systems like PayPal, Zapier, and MailChimp.
- Post Affiliate Pro:
- Post Affiliate Pro has a customizable user interface where marketers can access advanced features at affordable prices.
- Here, the tracker allows marketers to undertake flash cookie tracking, prevent fraudulent activity on affiliate links, and provide accurate information.
- Great for marketers running several affiliate programs as the software is great for managing products individually, and providing insights on progress.
- Voluum:
- An all-in-one affiliate tracking software, Voluum helps affiliate marketers remain updated with the latest campaign metrics. It has an easy-to-navigate dashboard where one can easily track and generate actionable insights.
- With over 50 affiliate platforms supported, Voluum helps marketers easily manage campaigns through multiple traffic sources. It also provides users with an anti-fraud kit.
- CAKE:
- Trusted by over 500 brands across the world, CAKE is an excellent affiliate tracking solution where users have access to real-time reports. As a marketer, you can custom-target marketing performance to improve impressions, sales, and conversion rates.
- With CAKE, users can flexibly track and manage sales, and even undertake device and location targeting to get a better overview of the audience.
- CAKE also helps users pinpoint specific events. This enables lead conversion successfully. Expect to customize your dashboard easily with CAKE and undertake a comprehensive analysis of a variety of parameters.
- Lead Dyno:
- As a beginner, if you’re looking for the right software to launch your affiliate program, Lead Dyno is a great solution.
- With over 86 million referrals tracked since 2014, Lead Dyno allows marketers to truly gauge their audience and optimize marketing strategies.
- Access proper performance reports – to increase sales over time. With Lead Dyno, you can also undertake lead generation.
- The tracker can also be integrated easily with other applications like ZohoCRM, MailChimp, and HubSpot.
- ClickMeter:
- If you want to get the most from your links, try ClickMeter, a tracking software that supports over 15,000 affiliate marketers the world over.
- With ClickMeter, users have access to a simple and quick approach to managing their campaigns and commissions. In 5 seconds, users can set up their accounts, access valuable insights, understand their customers, and revamp their marketing strategies.
- With an uptime of 99.99%, this tracker assures its users of the accuracy and rapidness of the data delivered.
- FirstPromoter:
- Are you managing affiliate marketing campaigns for products in the SaaS sector? Then FirstPromoter is a great affiliate tracking software for your needs.
- With FirstPromoter, you can easily optimize management, tracking, and optimization for all your affiliate campaigns, from a single platform.
- FirstPromoter has been designed to provide automated insights and help users understand buyer decisions and habits while managing several campaigns.
- Seamlessly track user behavior and generate in-depth sales analyses with a customizable dashboard.
- PartnerStack:
- PartnerStack has been designed specifically for B2B SaaS products and services. Here, partners can run a variety of programs to receive recurring revenue.
- If you are looking to strengthen your affiliate marketing game, then PartnerStack is a great option whereby you can easily track sales through custom links.
- With integrations available across applications like Slack and HubSpot, you can make informed decisions and automate tracking behavior.
- Kinutra:
- If AI-powered insights are what you are seeking, then look no further than Kintura.
- With Kinutra, affiliate tracking is done through artificial intelligence. Here, user behavior is tracked efficiently to predict conversions.
- You get access to a clean dashboard with minimal features, along with live customer support. Kinutra offers users a free plan so they can easily explore without the hassle of affording the software. With the free plan, users can get a live view of their impressions and clicks, and get support for bot detection.
- Everflow:
- Everflow, designed keeping the Google Cloud Platform in mind, is a great tracking software, especially if you are keen on monitoring conversions and changes across multiple tracking modes.
- With Everflow, users can track ad impressions, clicks, and offline-online partners to get a transparent picture of their progress.
- It offers an intuitive and easily navigable interface where users can undertake performance analysis across a range of metrics.
- Binom:
- A self-hosted tracking platform, great for professional affiliate marketers, Binom is excellent for those looking for accuracy and speed.
- With a 5ms tracker processing swiftness, Binom provides users with hourly and daily stats.
- Users can access a free 14-day trial to try A/B testing and access unlimited domains.
- Binom even offers marketers lifetime data retention.
Final Words
Here’s our list of the 11 best affiliate trackers in the market. When choosing an affiliate marketing tracker, it is important to see if the software allows you to carry out a variety of functions – from monitoring traffic to generating clicks and getting real-time information about your commissions. There are a host of functions that the best affiliate trackers help marketers carry out. Choose wisely!