The top brands are competing tooth and nail for the attention of today’s highly informed consumers to turn them into loyal customers. Meeting their revenue goals through effective sales has become more challenging, especially for SMEs lacking the desired workforce and resources to get in front of every consumer. This is where a good sales funnel software can help businesses automate their sales processes and nurture leads into high-paying customers.
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What is a Sales Funnel Software?
A sales funnel businesses convert interested prospects and website visitors into paying customers. The sales funnel software is a tool that helps systemise this process by automating the movement of every opportunity through various stages of a buyer’s journey. It comprises tools like Landing pages, email marketing, automation, and CRM software.
When comparing different sales funnel software, you must look for the following features to ensure the best results.
1. Email marketing functionalities, including email templates, automation, and the ability to create different nurture journeys.
2. All-device accessibility to make desired changes to the software whenever you want.
3. A robust integration suite to support all the tools you are already using.
4. CRM functionalities like lead capture through web forms, chatbots, scheduling sales sequences, etc.
5. A sales dashboard lets you access all data and analytics to check KPIs and any scheduled sales activities.
6. Automated sales funnel tools to save time and energy
7. A lead generation software to help collect, prioritise and assign leads to ensure smooth and quick movement of customers through the sales funnel.
Benefits Of Using A Funnel Software
A good sales funnel software offers the following benefits.
1. Handle a large volume of leads and convert them into customers quickly.
2. Saving costs and resources by automating processes that would otherwise require a lot of workforce and time.
3. It helps build better marketing campaigns by capturing essential statistics and data about your target audience in real-time and triggering appropriate action or response.
4. A well-organized and responsive sales funnel can help improve your buyer’s journey, eventually leading to customer loyalty. This software also enables you to deliver personalised messages, thus building trust between the business and your customers.
Top 13 Sales Funnel Softwares You Can Use
Many outstanding sales funnel tools help make your sales process more straightforward. Here’s a list of the top thirteen softwares ranked amongst the best for any business.
1. Click Funnels
One of the most preferred sales funnel software for medium-sized businesses, ClickFunnels has everything you’d need to create your funnel. Clickfunnels is equipped with some of the best tools that help you create well-planned funnels without the need to code. The top features include a landing page editor, AB testing, contact database, real-time editing, marketing automation, lead generator, and drip campaigns.
The three main sales funnels you can create here are:
- Two-Step Tripwire Funnels: The unboxing funnel is meant for low-priced products where the goal is to get a customer and use the 1-click upsell feature to earn a profit. Authors or eCommerce stores typically use this.
- Video Sales letter Funnels: This is meant for products that require prior presentations or a demo to give out more information to the customer, persuading them to complete their purchase.
- Product Launch Funnels: As the name suggests, these sales funnels are meant to create a buzz before launching a new product. Made famous by Jeff Walker, this funnel is excellent for selling expensive products by first creating excitement about the product or service.
Reference video: https://youtu.be/_-k52uG6quw
Here are some other options you can choose from to create your customised sales funnel.
2. Get Response
GetResponse offers the perfect solutions for entrepreneurs, marketers, and mid to large companies for creating profitable sales funnels. These fantastic sales funnel software will help you generate leads, provide marketing automation solutions, engage customers, send emails and create landing pages to boost online sales. They offer personalised tools for entrepreneurs, online marketers, large companies, and marketing managers. Here’s a list of all the features they provide in their paid and free plans.
The software offers impressive social media ad integration, built-in webinar software, and sales page templates. It’s an excellent cost-effective funnel builder for businesses that prefer to take a hands-off approach to managing their sales funnels.
3. Leadpages
Leadpages is the best platform to create high-converting landing pages with a great visual appeal. The interface is easy to navigate, even for someone who has little to no experience in web design or coding. The platform provides real-time tracking options, conversion-optimized sales pages, built-in checkouts, alert bars, popups, and a wide array of conversion-optimized templates.
The Leadmeter helps analyse your pages and their components in real-time, compare them with other similar pages, and provides real-time guidance to help you improve. Its other key features include unlimited split tests, SEO-friendly pages, A/B and multivariate tests, native integration with over 1000 business tools.
4. Wishpond
It’s a cloud-based sales funnel generation software offering lead management, online advertising, email marketing, marketing automation, popups and forms, payment integrations, newsletter templates, YouTube contests, leads database, sales automation, and landing pages.
Wishpond has easily customisable templates that are already optimised for different devices. They also offer templates for multi-step pages so that you don’t need to create additional pages for every new task. You can add your products directly under Wishpond and start selling through Stripe integration.
5. Kartra
Kartra is an all-in-one ecosystem for building your sales funnel, offering multiple features in one place so that you don’t need to integrate your website with other apps. They provide pre-made campaigns complete with a copy, design, and automation. Checkouts, landing pages, lead generation pages and database, email marketing, helpdesk portals, and lead generation forms with video integration are some of the unique features you’ll find at Kartra.
6. Kajabi
Kajabi is another great code-free sales funnel solution provider that offers professional aesthetics and attractive designs for your landing pages. In-built shopping carts, customisable checkouts, and zero transaction fees make it an excellent choice for businesses operating on a large scale.
They also offer pre-made pipelines for meeting different business goals. These include essential elements like forms, popups, email sequences, webinar funnels, etc.
7. Drift
Drift is different from other sales funnel platforms, featuring conversational marketing and sales tools. Instead of the conventional templates, they offer playbooks or automated message workflows that connect site visitors to your team through live chats and chatbots. Here are some of the playbooks they offer:
8. HubSpot
When it comes to anything related to marketing or sales, HubSpot has a solution ready for every business’s convenience. You can either create pipelines from Hubspot’s Sales Hub or go the conventional way and build landing pages, opt for automation, and integrate various other valuable tools. Hubspot’s growth platform is perfect for attracting, engaging, and delighting customers.
9. Growsurf
GrowSurf is a great tool to help businesses grow at a low cost by turning their leads from referral programs into customers. It helps distribute your product and increase sales by motivating your subscribers through milestone rewards. It can be easily integrated with other tools. Other innovative features on GrowSurf include automated emails, automated link generators, referral templates, social promotion, reward management, lead engagement, and fraud detection.
10. Keap
Keap, formerly known as Infusionsoft, is an all in one sale funnel software specially designed for SMEs for building landing pages, market automation and CRM. The software can be quickly integrated with eCommerce giants like Shopify, WordPress or Magento, allowing for better monitoring and access to a broader functionality from within the software. Here are Keep’s most popular plans with the features they offer.
11. ConvertKit
ConvertKit stands out on the top when you do a sales funnel software comparison for creators. It’s a platform for musicians, authors, coaches, and podcasters to collect subscribers with beautiful landing pages, promote their products with powerful sales funnels and sell digital products directly to their fans. Users are free to create an unlimited amount of branded templates, filter their email lists for different audiences and even schedule emails. The key features include A/B testing, list management and segmentation, mobile-optimized emails, and event-triggered action for $29 per month.
12. Systeme.io
It is yet another all-in-one sales funnel program that allows you to build your sales funnel quickly in just a few minutes. The builder has many landing page templates and automation tools, email integration, payment system integrations, email sequence triggers, and a landing page editor.
Apart from the free account, it also offers unique features for startups and large enterprises at less than $100 a month.
13. MailChimp
MailChimp helps small businesses set up their sales funnel and convert website visitors into customers through easily customisable landing page templates. With this software, you can track your user’s entire journey, helping you send highly targeted messages that resonate with your audience’s interests. It also has a user-friendly API that sends trigger-based messages for any account activity. Some of MailChimp’s unique features include audience management tools, an automated content assistant, marketing automation, and multiple analytics tools.
Conclusion
Now that you know about the different sales funnel software and their functionalities, finding the right tool for your business will be easier. You just need to make a thorough sales funnel software comparison to your company’s requirements and choose whichever best meets your needs. Remember to start with the basics and gradually move towards the premium offering as you get the hang of things and your business grows.