As the heading suggests, partnership marketing is when one company or a brand collaborates with another brand to mutually benefit […]
How to Create an effective Content Marketing Strategy
How you reach out to your audience is influenced by your content marketing strategy. Now is the time to develop […]
Difference between Pull and Push Marketing Strategy
“Push” and “Pull” marketing are essentially two sides of the same coin that companies should use as core or guiding […]
Building a Customer-Driven Marketing Strategy
As the saying goes, “Customer is King.” And marketing strategies still seem to revolve around this core belief. Mainly, there […]
The uniqueness of Experiential Marketing
We talk about good and not-so-good experiences in our day-to-day lives. This feeling further gets stronger when we buy a […]
SWOT Analysis In Marketing Strategy – Is it required?
A SWOT analysis is an important marketing and strategic planning tool. Marketing campaigns may be costly, so organisations must invest […]
Jumbling Elements Of Marketing Strategy For Success
Introduction We have probably heard the story that a company without a marketing strategy is like waving to a person […]