The growth of a business relies on or depends exclusively on branding and branding strategies. Whenever we think about big brands such as KFC, McDonald’s or Tesla, we see their success, often neglecting the brilliant business strategies they had developed to achieve it.

And developing a branding strategy is not limited to only the big companies, as we might often assume. It is authentic and relevant to every business irrelevant of its scale or size. So if you are an entrepreneur or dream of becoming one someday, a few branding examples will work as a source of knowledge for you. Here are five branding strategy examples you need to know before launching your business. It’s all about the virtues you put in your business that yield success.

1. Thinking against the Common Flow

When we talk about thinking differently, the first brand that comes to mind is Apple. It could have created a satisfactory image by providing high-quality products and services to its customers, but it chose to be innovative to stand out from the crowd and emerge as an industry leader.  

Apple falls under the ‘The Creator’ archetype, as it turns imagination into reality with the help of modern innovation. The creators do not follow others, but they are the ones that lead the pack with their creative advantage. 

Other than Apple, many companies have become fruitful by thinking differently. They knew that even if they provided the best quality products, there was still massive competition in the market. So they began to search for the differentiating component through new technology and techniques, marketing strategies or innovations to set themselves apart from the rest. Again, if you go through Apple products, you will find that they not only look different but function differently compared to other brands. Apple could bring out some terrific ideas in the field of electronic gadgets that other companies could not even think of. 

2. Finding and Working on Your Repertoire

A brand should know its strengths and how it can utilise them for further development. In this context, we can mention Nike as an example. It falls under ‘The Hero’ archetype. The brand has found its special spot and why the sporting world trusts it.

In 2012, Nike launched a campaign named ‘Find Your Greatness’ that still exists. The target audience loved this campaign, struck a connection with it and got more attracted and attached to the brand. The campaign depicted that Nike is the last say when it comes to any sports or athletics equipment. Nike made people believe everyone has the passion for becoming an athlete in the way that suits them the best.

With the help of this campaign that deeply touched people’s hearts, Nike outclassed its immediate rival Adidas that came up with the Olympics campaign the same year.

3. Connecting with the Consumers on a Deep Level

Branding strategy is not only conditioned by big companies such as Nike or Apple. Even smaller companies can become successful and viral among consumers with the help of their excellent branding strategy. 

One example of such an incident is AND Union. It was a small beer manufacturing company based in Germany, and from their small range of finely brewed beers, they could create a craze in the market with the assistance of their ‘The Innocent’ archetype. 

The archetype proposes to their customers that they might not be the biggest giant in the market, but they will provide products that will make them feel at home. They have their dosage of nostalgia, enthusiasm and charm. They give out a vibe that their only concern is to manufacture good products for their customers without getting themselves too much into the rat race.

And Union did the same thing. They projected the passion they had and highlighted that their beers were for people belonging to different classes of society ranging from land farmers to wealthy elites. 

This technique helped them to become a significant beer manufacturing company in Europe. 

4. Getting out of the Conventional Approach

Besides And Union, other small businesses also made it big with the help of striking business strategies. One of those companies is Notel. It is based in Australia and organises tourist campaigns in the country and beyond. 

It followed ‘The Explorer’ archetype to make its business stand out. It tried to fill in people’s spirits with a passion for adventure in life by portraying that adventure is the only way through which one can turn down the daily barriers as human beings. 

AND Union wanted to give its customers an all-time life experience that would help them taste the true sense of being explorers of the world. The encouragement it depicted in its services became the company’s USP, and it became the leading tourist organization in Australia. AND Union’s services are filled with unconventional ideas and innovative thinking that help to explore a place the exact way it should be. 

5. Simplicity Sets You Apart from the Rest

You might think that funding a branding strategy is extremely tricky, as it always speaks of being innovative, adventurous, unconventional and so on. But do you know that even the virtue of simplicity can place you at the top? Simplicity and fortitude can also be a very profitable business strategy if it fits the right archetype of your business. 

Let’s consider Simfort as an example. It falls under ‘The Hero’ archetype and has an idea of making the planet a better place.

It earned colossal confidence and trust from customers as a company that promotes hair growth and hair care. Hair thinning, hair loss or getting bald is a massive concern for men. And Simfort cashes in on this vulnerability of men as it promotes hair’s natural growth. 

Its products target specific problems related to men’s hair conditions. Simfort was able to promote its shampoos and conditioners to guarantee better hair health for men that will regain their confidence. 

Closing thoughts

A particular brand strategy defines the destiny of your business. The rapport you can grow with your customers will help you yield more. 

Your business strategy must be perfectly aligned with the archetype of your business, which helps you to deeply connect with your target consumers. 

An innovative and intelligent approach toward branding your company provides the correct projection of your brand to your target audience. We have mentioned five components and examples of branding that will help you to turn your small start-up into a prominent brand.