6 Cross-Channel Marketing Dashboard

Cross-channel marketing dashboards are great for helping businesses assess their overall internal performance across marketing channels. As a marketer, it is vital that you save cost, time, and energy in data aggregation and analysis. Marketers typically require all the performance metrics to be under one roof. This is where a multi channel marketing dashboard or cross-channel marketing dashboard comes into place. If you’re looking for a simple long-term solution to make data assessment seamless, then this is the path your business needs to follow. 

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How do cross-channel marketing dashboards help?

A great cross-channel marketing dashboard helps businesses derive insight. It helps to connect marketing metrics effectively across multiple platforms. Remember, if your marketing dashboard does not generate insights or provide reporting analysis, it has zero value. In other words, you need something that transforms plain data into information. A great cross-channel marketing dashboard also helps a business seamlessly transition between various marketing platforms that it is reporting across. It helps to – 

• Facilitate informed decision-making.
• Improves collaboration.
• Guides client attention to performance, activity, and metrics.
• Provides operational clarity.

Personalised cross-channel marketing dashboards help businesses easily communicate their goals, achievements, and future requirements effectively in a simple and time-bound manner. 

Why are cross-channel marketing metrics important?

Your business reports to both clients and the company executives need a powerful dashboard that tells the history of the metrics. To describe this story clearly, you need both data and visuals.

With the correct data culled from a cross-channel marketing dashboard, you can easily showcase results and explain your marketing actions. Remember, in this field, numbers speak volumes – and that’s why it’s essential to have a cross-channel marketing dashboard that displays numbers.  In addition, visuals help transform the data into easily digestible graphics. The easier your reporting, the better your clients and executives will understand and be engaged. 

If your goal is to create a simple and efficient dashboard to minimise hurdles, here are 6 cross-channel marketing dashboards that can help you significantly improve your digital marketing efforts –

1. Whatagraph

If you’re looking for an ideal cross-channel marketing dashboard template, then Whatagraph is your answer. Whatagraph helps showcase performance across marketing channels. It provides customers with pre-built multichannel templates that help them understand a variety of analytics. Whatagraph allows clients to make informed and strategic decisions and helps them know which channel has been the most effective in generating revenue or business. With Whatagraph, you can keep a close track of your web analytics and metrics daily. Review traffic, share insights, and easily connect any source through this dashboard. 

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2. ChannelMix

With ChannelMix, you can easily access performance data across channels. It is the tool for a one-stop solution or a bird’s eye view of your marketing metrics on a single platform. Measure and analyse performance quickly – from paid media investments to understanding the impact of your ad placements and campaigns. ChannelMix is a great data forecaster. 

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3. Adroll

With Adroll, businesses can derive a holistic view of all their digital marketing activities. Adroll provides an excellent overview of a business’s marketing, conversion rates, revenue metrics, and more. You can even use urchin tracking modules (UTMs) through Adroll to identify revenue and conversions quickly across channels. One of the best features of Adroll is that this cross-channel marketing dashboard provides optimised suggestions. This helps a business easily take a call on budgetary matters and understand how to utilise budgets to achieve maximum conversions and performance. Adroll makes for an efficient, great cross-channel marketing dashboard with various functions like assisted and pathway tabs and visual approaches to the data. 

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4. Salesforce

Salesforce is another excellent tool for multi channel marketing for your business. It is ideal for generating valuable and actionable marketing insights by integrating the right tools and being affordable. With Salesforce’s multi channel marketing dashboard, users can grow their small businesses, unite teams, ensure better collaboration, and benefit from scalable real-time metrics. 

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5. Databox

Most marketing teams and managers want an overview of how well their marketing efforts and spending translate into ROI monthly and yearly. They want answers to questions like, how much traffic is generated based on the marketing investments made? How many conversions are being undertaken? Are there any prospects generated from organic sessions? How well are the company’s email campaigns doing or landing pages converting? 

Databox provides a single cross-channel marketing dashboard that takes care of responses to all these questions and more. With data and insights generated from Google Analytics and HubSpot marketing, users have access to a wide variety of critical metrics.  

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6. Semrush

If your business wants the centre stage, Semrush is the tool it needs. With Semrush, you can quickly convert leads, find new prospects, understand gaps in customer support, etc. As a completely intuitive workflow platform, Semrush has the capability to provide your business with cross-channel marketing with a view to improve your internal revenue, clientele, and offer more value. With actionable insights derived from Semrush, you can pitch to your clients better, generate more substantial leads, and help your clients grow their business. Streamline not only client management but also internal data. 

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Use Cross-Channel Marketing Dashboard Templates For your Business

The above clarifies that cross-channel marketing dashboards help tell organizational stories more effectively. Your business can grow leaps and bounds through proper visuals, managed data, and reporting analysis. Use a cross-channel marketing dashboard to understand how well your digital marketing efforts align with your business goals. Simply connect all your accounts onto an effective cross-channel marketing dashboard, and extract data.  

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7. Focus on What Works

As a small business, you may have deployed various marketing strategies from time to time. If you have already experimented with some strategies and find that they have been fetching good returns, then pay good attention to the generated data. This information can help you understand what’s working for your business. The data then becomes crucial as you look at increasing outreach and scaling. Instead of focusing on unknown revenue models, it can be an excellent idea for your small business to focus on what’s been working for it and use the proven methods to generate revenue. 

Conclusion

Consider unique solutions to build a customized small business marketing dashboard. It will help you align your business goals in a more specific way.