7 Best Affiliate Marketing Attribution Softwares-min
An affiliate marketer or advertiser must keep track of the number of impressions and clicks a website’s links receive. Marketers typically turn to affiliate marketing software to grow their businesses. These software solutions allow them to manage and track multiple affiliate marketing campaigns seamlessly.
Affiliate marketing is a performance-based marketing strategy where affiliates promote a third party’s products and services using links on their websites and digital social media platforms. Based on the traffic, sales, impressions or clicks and conversions by visitors, affiliates receive commissions.
To become an affiliate marketer, a business, brand, or individual generally needs to sign up on a proprietary network where one can connect with merchants and advertisers or other publishers and affiliates. For example, many affiliate marketers sign up on networks like ClickBank, Refersion and AmazonAssociates.
Affiliate marketing is a great way to increase sales and generate revenue – both actively and passively. For businesses, they are a great way to promote products and services and engage in brand building. Affiliate marketers stand a chance to make substantial commissions considering their broad audience or target market. Content creators like influencers, bloggers, and famous internet personalities have turned to affiliate marketing to use their online presence.
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What is affiliate marketing attribution?
Simply put, marketing attribution helps an affiliate marketer determine which marketing strategies, touchpoints, and tactics are driving sales, conversions, and engagement and helping the buyer move along the sales funnel faster.
How to Choose a Good Affiliate Marketing Attribution Software?
Regarding affiliate marketing, there are multiple affiliate marketing software and tracking solutions to choose from. From comparing features to understanding each software’s pros and cons, choosing the best affiliate marketing software to gauge marketing attribution can get overwhelming.
Attribution software is typically used to improve sales, so when choosing an affiliate marketing attribution software, make sure to derive the following benefits –
Understand which areas to focus on to optimise marketing efforts and marketing budgets
Get a better understanding of the target audience and their needs
How to use personalised experiences to resonate with the target audience
Improve ROI
To help simplify the entire process, we have narrowed this list down to the top 7 affiliate marketing software. Take a look.
A great combination of call tracking and marketing attribution software, Ruler Analytics gives users access to their revenue and conversions in a centralised way.
Ruler Analytics has online and offline conversion tracking as a multi-channel marketing attribution platform. It helps users determine their ROAS and understand which campaigns, keywords and channels are effective in conversions.
This platform lets users get a good idea of their clicks and linear attributions. Users can also map their customer journeys and quickly pinpoint which marketing channels lead customers to their business and lead to conversions.
With ActiveCampaign, users get a wholesome customer experience. Here, users can access an automation platform with in-built attribution reporting capabilities.
ActiveCampaign allows users to undertake Attribution reporting, whereby one can quickly identify the traffic sources and touchpoints that lead to conversions.
HubSpot has robust Marketing Analytics & Dashboard software that can measure and analyse campaign performance and marketing efforts using dashboards, reports, and built-in analytics.
With HubSpot, one can centralise their CRM and marketing software-related data. One does not need to know how to code or use SQL.
The one-stop CRM platform allows users to identify quickly, review, share and organise marketing attribution data.
With HubSpot, users can access two types of Attribution Reporting – Revenue Attribution and Contact Attribution.
Revenue Attribution Reporting allows users to pinpoint which channels are helping them reach their goals and which need more work. This form of attribution software will enable users to identify which areas need improvement.
With Contact Attribution Reporting, users can gauge which interaction generates how much revenue.
Purply:
Purply has been developed by leading experts in the field of affiliate management. It is considered one of the fastest-growing platforms and uses data to match businesses with top-performing affiliates.
Better program optimisation.
Purply is great for marketers across diverse verticals.
One can sign up for a free 7-day trial and access dedicated customer support.
As a cross-channel attribution platform, Branch provides users with intelligent insights into their marketing efforts. This platform bridges the gap among various customer touchpoints across channels and links them to conversions.
Branch has a unique predictive modelling feature that is anonymous and relies on historical attributions to identify accurate attributions without a universal ID. It especially works for identifying and tracking Apple users who have disabled tracking.
With Branch, users can easily track ad attribution, referrals, and other measures such as web, email, and social media marketing.
With Branch, users have access to a clean dashboard where data and analytics are segmented based on channels, platforms, devices, campaigns, conversions and metrics like clicks.
As an enterprise-grade multi-touch attribution software, Attribution helps users identify specific touchpoints in their marketing funnel.
Here, users can access B2B and B2C features and optimise their marketing budgets based on online and offline data and touchpoints.
If one is looking for ways to manage their affiliate marketing and reporting, comparing campaign performances and channels, then Attribution is a great software.
Attribution also allows users to build automated attribution models using ML algorithms. These help surface data patterns across multiple touchpoints.
C3 Metrics is the newest attribution reporting tool.
This platform focuses on enterprise cross-platform advertising attribution so that marketing efforts work in a business’ favour.
With C3 Metrics, users can access attribution solutions for enterprises across sectors like automotive, e-commerce, financial services, travel and pharma.
C3 Metrics also provides users with the Attribution Data Cloud, which works across the digital sphere. With the platform’s marketing mix modelling, users can also understand industry trends and analyse attribution through reporting dashboards.
Conclusion
Choosing an affiliate marketing attribution software isn’t challenging; it’s overwhelming considering the number of options available. However, it boils down to a business’ marketing needs. Zero in on the marketing goals to understand where marketing efforts need to improve. It will help in choosing attribution software. When selecting an affiliate marketing software, here’s a quick recap of the features a business should ensure it has –
A centralised hub for efficiently managing the affiliate program and multiple affiliates
Task automation for repetitive administrative tasks like rewards, payouts, point allocations
Monitoring progress, reporting analytics for individual affiliates
Integrations with applications like payment solutions, CRM etc.
