7 Best Performance Marketing Dashboards

Today, marketers need to look at data with a highly theoretical and practical approach in the digital world. This means collecting, gathering and analyzing not just data but relevant and accurate data. How can you do this? Through marketing dashboards.

Performance marketing dashboards offer businesses aesthetically pleasing and easy-to-read KPIs and data metrics. These dashboards help online marketers to act on the data collected and enhance the efficacy of their marketing campaigns. It includes improving efficiencies across websites and other digital assets like social media channels through consistent data and metric monitoring. The dashboards then provide marketing reports to the marketing team, through which informed decisions can be taken on how well the marketing strategies are working for the business.

How Do You Know if a Marketing Dashboard is Great?

What makes a good marketing dashboard is –

• Focused on Reporting: Excellent dashboards are all about the data reports generated – these reports provide marketers with information on KPIs, metrics, and other data points such as earnings, customer profiles, conversion rates etc.

• Overviews: Generally, a great dashboard should offer you a real-time understanding of data – how well your promotions are working, the available opportunities to tap prospects, etc.

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So how do you choose a performance marketing dashboard? The answer is simple – it’s based on your business requirements. Here are the seven best performance marketing dashboards available in the market today for you to choose from –

1. Social Media Marketing – Hootsuite

If you want a visual representation of metrics associated with your social media, social performance, and website, Hootsuite is a great performance marketing dashboard. This dashboard allows businesses to easily assess how effective their social media campaigns are and how this has a more significant impact on a company’s marketing goals.

Hootsuite is great for tracking metrics like social interactions, KPIs, goal completion rates, traffic sources etc.

2. Web Analytics – Google Analytics

An industry leader, Google Analytics is one of the best web analytics marketing dashboards. This tool allows your business to monitor its website performance – both in relation to your competitors and your internal marketing goals. You can use Google Analytics to concentrate on both high-level data and get a structured view of how well your site is performing. The best part? All of this is done in real-time.

With Google Analytics, your business can track various metrics such as page views, conversions, views and visitors etc. You can even use web analytics to understand your user interface, SEO, e-commerce, digital marketing, and social media – all in terms of how successful your digital presence is.

Find out all the information you need on bounce rates, visitors, traffic sources, referrals, etc., using the power of the Google Analytics marketing dashboard.

3. E-commerce – Scaleo

Are you heading an e-commerce business? Then Scaleo is probably what you need as your performance marketing dashboard. Scaleo acts as the central repository for your business’ data aggregation. This further affects your business’s daily operations, budgets, and decision-making. With Scaleo, you can decide what you want to do with the data that has been collected.

Use Scaleo to improve your e-commerce game. You can understand and track KPIs regularly, find out costs per lead, MRR and ARR, bounce and churn rates, web traffic sources, ROI on your marketing spend, customer acquisition and retention rates, cost of new subscribers, products added to cart, and even revenue via communication forms. Scaleo allows businesses to fulfil targets through metric monitoring easily.

4. SEO Analytics – Ahrefs

Need a one-stop solution for your web analytics needs? Use a Search Optimization Analytics marketing dashboard. Ahrefs is a great dashboard that helps businesses track their SEO performance marketing and understand web analytics performance using many metrics.

Since SEO is an essential function for every marketer, your marketing team could benefit from the data gathered via SEO KPIs. These metrics can go a long way in allowing you to monitor the success of your marketing efforts on your website in terms of organic search results. This can help your business significantly improve its digital presence.

Ahrefs assists businesses in identifying the pain points in their websites that require improvement. It helps to cull out top-performing sites, top conversion keywords, etc. Intending to track SEO, this marketing dashboard enables you to understand how you can drive traffic to your website or a specific page on your website, especially via back-linking, internal linking, or even using keyword tracking.

5. Adwords Campaign – KlipFolio

KlipFolio is an AdWords campaign marketing dashboard. This tool helps businesses closely monitor the ROI achieved through their Google Ads campaigns. It also helps in tracking ROI from other KPIs and performance indicators.

For example, a business (or an AdWords campaign) must track returns on its marketing expenditures. This will help you understand whether your marketing strategy is helping you invest the right kind of money in obtaining qualified leads. You can track other metrics through the KlipFolio performance marketing dashboard, including keyword rankings, CPCs, bidding techniques, audience targeting, impressions, and CTRs. These will ultimately help your business strengthen its PPC strategy.

6. Marketing Performance – Datapine

If you’re wondering how to understand marketing investments, you need a marketing performance dashboard like Datapine, which helps track metrics like lead conversions, acquisitions, clicks, costs etc. If you want to generate relevant and accurate performance-related data, this is what you need. Getting your hands on a good marketing performance dashboard like Datapine will allow you to understand how to maximise your ROI through marketing expenditure.

7. Email Marketing – Ecomm Manager

With a good email marketing dashboard like Ecomm Manager, your business can easily use key metrics to understand ROI and email campaign performance.

Email marketing dashboards allow businesses to improve their marketing campaigns in real-time since metrics and KPIs are present in real-time. These dashboards help gather data associated with email marketing – this includes an understanding of bounce rates, open rates, new subscribers, CTRs, etc. – all under a single platform.

If you want to know how many customers and prospects opened your emails, which emails have been working for your business, or whether there are conversions, use an email marketing dashboard to understand success better.

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Conclusion: Accelerate Your Business with a Performance Marketing Dashboard

Use growth marketing strategies to help take your business to the next level. Now you know the seven different types of performance marketing dashboards that exist – choose the right one for your business so you can track data and metrics accurately.