Today’s digital world has evolved multi-fold; marketers have access to tools, software, and applications to improve their business efficiencies and operations. In this regard, Software-as-a-service, or SaaS, has rapidly come up in the last half-decade. This SaaS market is expected to grow by leaps and bounds in time.
With constant fresh innovation, the SaaS market worldwide is in the midst of a bright and prosperous future; nonetheless, the competition remains fierce. With so many emerging technologies, it becomes crucial for your business to select the SaaS tool that works best for it. As a business owner, you are constantly looking for ways to accelerate your growth and success, and one of the best ways to do that is by leveraging data to give you an edge over your competitors. This is where a SaaS marketing dashboard becomes important.
How does a SaaS dashboard help a business?
As a powerful business intelligence tool, a SaaS dashboard offers businesses a variety of benefits. The SaaS dashboard is a management tool that helps consolidate metrics like CLTV, MRR, ARPU etc., to provide a business with a holistic view of its profit-related performance. Most SaaS dashboards help businesses understand their strengths and weaknesses, assist with understanding data, and help the business achieve its goals more efficiently.
Some of the main reasons that businesses opt for SaaS dashboards are –
- Management of data sources, especially unstructured and fragmented data.
- Creation of data visuals in line with important business information
- More cohesiveness leads to better growth and business success
- Focused vision and growth
- Stronger internal collaboration and communication
Which SaaS dashboard will work the best for your business?
Here’s a look at 8 SaaS marketing dashboards that offer technology to help your business prosper:
- SaaS Management
SaaS management dashboards are excellent for highlighting executive-level operations within a company, for example, a tech company. Through SaaS management, businesses can monitor their recurring revenue, consumers, and their operational costs.
If your business is looking to gain a panoramic view of its past, present, and predictive data, then you need a dashboard that can put together account-related and MRR data. Senior-level executives use this data to delve into a business’s operations and understand which actions or strategies they need to deploy to make the business highly profitable. Another advantage of undertaking SaaS management is gaining insight into your business’s operational costs. This will allow your business to gather intel on its LTV, customer acquisition costs, etc.
- Customer Retention Dashboard
One of the pillars of any business is its customers. Therefore, one of the key areas that a SaaS dashboard should focus on is the customers of a business. The customer retention dashboard allows a business to understand how well customers are being retained to get a better overview of how well-performing the marketing strategies are. Through customer satisfaction, companies can improve their churn rates and increase their profits.
The customer retention dashboard helps focus on gathering relevant data to optimise marketing strategies and help a business skyrocket its customer retention rates. Understand a variety of metrics like customer loyalty, premium user percentage, NPS scores, CVL etc.
- CMO Dashboard using SaaS Technology
CMOs or Chief Marketing Officers are riddled with the responsibility to undertake initiatives that are customer-driven and drive promotions within the organisation. In this light, CMOs use SaaS technologies to understand KPI metrics that can help them cull sustainable results for the business.
These tools help drive growth, monitor website traffic, gauge leads, understand MQL and SQL ratios, etc. Using these KPIs and metrics can help a business make informed and intelligent decisions, especially regarding the customers they cater to. CMOs can quickly identify marketing trends, improve efficiency, and streamline audience-related initiatives to boost their business through this kind of dashboard.
- MRR Dashboard
One of the main aspects of every business is the MRR or monthly recurring revenue rate. This metric helps to drive growth – it can really make or break a business model. Using a SaaS dashboard to track the MRR can help a business understand the efficacy of its subscription models and understand if the business is gaining enough momentum. MRR helps a business evaluate its total predictable revenue. It does this by calculating the sum of the expected monthly revenue vis-a-vis the total monthly fee payable by paying customers. Larger businesses typically calculate the MRR using the ARPU (the average revenue per unit). This helps to understand the revenue received from paying customers. Actionable insights can be derived from a business’ MRR based on KPIs such as the total MRR, expanding MRR, churn MRR, net MRR, and net growth MRR.
- Dashboard to Understand Weekly/ Monthly Performance
As an ecommerce store owner, you need to constantly keep track of your business’ performance – this means having an overview of how well your business is performing on a weekly and a monthly basis. With this dashboard category, you can easily focus on critical metrics to keep your business afloat. A dashboard that provides you with weekly and monthly performance analyses focuses on metrics that can help a business thrive. If you find yourself asking questions like ‘Is the business on track to meet the target this month?’ or ‘are sales performing well?’ or ‘Are there certain products that are performing better than others?’
If answered regularly, these questions can help your ecommerce store’s operations move in a financially healthy manner and in the right direction. This form of a dashboard mainly focuses on sales performance, customer acquisition, and order fulfilment.
- Dashboard to Understand Marketing Performance
A SaaS dashboard that helps you gauge marketing performance is very helpful in deducing whether your marketing expenditure is proportionate to your ROI. Through this method, you can easily understand if the time and effort being put into specific content or strategies can be better spent elsewhere if the MRR is not reaching its maximum potential.
- Dashboard to Understand Content Marketing
Many SaaS dashboards provide businesses with reports on the performance of their content marketing. This helps you understand all about leads, revenue generation, expansions, sign-ups, MRR etc. With some dashboards, you can even customise the metrics displayed and track information suited specifically for your business needs. Understand how well your content marketing funnel is played out with this form of a SaaS dashboard.
- Dashboard to Understand Customer Support Issues
Customers are a huge priority for any business – understanding and addressing their concerns must be a top priority. There are SaaS marketing dashboards that help you understand a variety of customer-centric metrics like conversion rates, ROAS, ROI etc. It becomes important to check which strategies are the most helpful when it comes to attracting leads and prospects. Find an online marketing dashboard template that can help you unravel customer support issues.
Conclusion: The Right SaaS Marketing Dashboard For You
While you don’t need a strong marketing team or specialists to help you undertake your marketing efforts seamlessly, it pays to have a good SaaS dashboard to do the trick. Evaluate which SaaS marketing dashboard or online marketing dashboard template is right for your business needs, and you’ll be able to track your business goals in no time.