Why do people buy products from brands such as Reebok, Nike, etc.? Why are these brands different from local companies?
The answer is not only are these products better in quality but also because people trust these brands blindly.
The entire concept of branding reputation comes into play here. Branding reputation refers to how a particular brand is perceived by its customers, stakeholders and the general public, who form the potential customer base.
Branding reputation is a culmination of all thoughts and emotions of a customer associated with a brand, starting from the purchasing of products to the after-sales services provided by the company.
A positive branding reputation indicates that the customer is satisfied with the goods or services provided by the company and would like to trust the brand and opt for future purchases.
In the 21st century, especially with the advent of social media, which has become a micro-world by itself, creating a branding reputation is one of the most critical assets for a company.
How Has Branding Reputation Changed?
The last decade has been eventful. There have been many inventions, but none as famous as social media. Technological advancements have skyrocketed and so have the number of people who have accounts on one or more media sites.
Everything is available at our fingertips now. Want some ice cream at midnight? Just use a food delivery app. Need a dog sitter today? Just book someone for a day on an app.
In a way, digital marketing and mobile apps have made our lives so much easier. However, this has been both a blessing and a curse for companies.
Before the social media boom in our lives, all the feedback on a particular product and the customer service received would be provided by the customer to the company on a one-to-one basis.
However, now, with social media running parallel to our daily lives, one wrong step from a brand can drag them through many issues.
Now, branding reputation is difficult to maintain as any day consistently, a negative review on social media can wreak havoc on a brand’s reputation.
A single negative tweet or post on Instagram or Facebook and your company’s branding reputation through years of handwork will be wiped clean in a second!
How to Maintain Branding Reputation?
Today, you must maintain a branding reputation on two sides of the same coin. First, you must ensure that customers are satisfied with your products and services while they are physically at retail outlets to buy things from you.
Additionally, you must also note that you need to interact and channelise new and creative content regularly to ensure that your branding reputation is sustained on and off social media.
Engaging a dedicated team of PR and branding reputation managers who will be proactive in dealing with the online branding, PR strategy, advertisements, content creation, and other marketing gimmicks is essential.
This will ensure a long-lasting brand reputation that will last and fulfil long-term goals rather than short-term profits.
With increasing cases of fraud, fake identities, trolling and more, all employees should also be trained in the basics of branding reputation to solve marketing disasters if required.
Why Do You Need Branding Reputation?
The following are some of the reasons why branding reputation is essential:
Trustworthiness
A robust and positive branding reputation is absolutely essential to survive in the jungle that is the market of today.
Being trusted by a wide range of people makes the newer customer base feel safer while interacting with your brand or buying your products and services.
It makes your brand seem trustworthy so that they believe you are in the market to stay and thrive and fulfil all the promises your advertisements make. If a brand is well-known in social circles, it is not long before you get a steady stream of customers.
Customer Loyalty
Yet another milestone that branding reputation lets you reach is customer loyalty. The more your brand is trusted on social media, the more the number of people visiting and buying articles from your shop.
Once these customers try your products and services, they will also be coming back if you start engaging with them to make them feel special.
Your brand’s trustworthiness and customer-friendly behaviour will ensure that customers stay true to your brand and do not go rushing to a competitor the moment they announce a sale.
Increase in Sales
With a dedicated and loyal customer base, branding reputation is essential to ensure you get plenty of customers to enhance sales. So yes, the intangible asset of branding reputation is the one behind the increase in profits and the robust bank balance that your company will have at the end of the day.
Upper Hand in Competition
If you have a loyal customer base and plenty of sales, a branding reputation has fulfilled almost all its promises. A favourable brand reputation also ensures that you will be able to have a following that will stick to your out of trust.
This provides an edge in the competitive market where you do not have to constantly worry about being bested by a competitor, dropped prices, or massive discounts.
A reputable brand will find a place not only where it already has a fanbase but also in newer areas where word of mouth has already built you a great position. In addition, the business expansion includes the creation of a new branding reputation depending on the region of development.
Therefore, PR for domestic and international branding must be engaging and creative when added to the social media accounts of your company.
To increase your company’s branding reputation and maintain the brand position you currently hold in the market, it is essential to continue being visible with newer content on social media.
Engagement with the audience through giveaways, corporate social responsibility events, quizzes, internships and social media influencers is essential to keep your company afloat in the market today.
Amidst the extreme competition and changes in the business cycles, sustaining requires a great deal more than just good products.
You need to reach people and take advantage of their six seconds of attention to show off your product and earn their trust and loyalty, all through branding reputation!