The digital world is moving rapidly towards the development of new apps. However, young entrepreneurs are finding the hard way that developing an app is just half the work done. No business-related app is complete without having an intrinsic understanding of the users. App analytics is just what you need to have a 360-degree holistic understanding of the users’ requirements, wishes, and profiles.
The behaviour of consumers is varied in the digital abyss. Their functioning ecosystem consists of watching, buying, tapping, and swiping. The frequency of app usage, among others, forms the key metric in understanding the users’ psyche. Another important parameter is how much time they are spending on the app. The rapid growth of mobile app analytics platforms is helping app developers create a customised database regarding the preference of the customers. The leading smartphone app stores have more than 5 million cumulative apps.
To create a dent in this huge sea of apps, business owners must maintain accurate tracking patterns of user behaviour and browsing habits. Mobile analytics apps present the cutting-edge crucible on which valuable insights can be drawn, and the information is presented concisely and directionally to the marketing and sales departments which helps to achieve business objectives.
The number of attributed downloads is increasing day by day. This means that the complex digital ecosystem of mobile marketers depends on their efficacy in correctly tracking the user journey through their app or to their app.
Top 7 amazing mobile analytics apps
In no particular order, here are the top 7 amazing mobile analytics apps that can propel your business to the highest orbit.
- Firebase
Firebase is leading the pack to dominate Google’s mobile platform and has an enriched functionality for app development. Firebase focuses on enhancing the userbase for Web, Android and iOS. Developers first noticed the unsurpassed functionality of Firebase, which caught the eye of Google Corporate way back in 2014, which led to its acquisition. It became the flagship mobile platform in no time, hailed by top business app developers on Google.
Features:
- Audience segmentation
- Infinite reporting
- Cloud storage and real-time database
- Attribution and deep-linked performance
Pricing Plan: The Spark Plan is free. The Flame Plan costs $25 per month
- Apple App Analytics
This is a specialized platform for apps published and available for download on the App Store. Users searching the App Store are given precise insights into how various users can discover your business app.
Use segmentation and app store impressions are stored on the Apple Analytics app, enhancing user engagement. Multiple business owners need to understand the in-app subscriptions to get a hold of the various sales and trends sections, and this functionality makes it highly popular.
Key features
- Sales data acquisition
- Usage data monitoring
- Mandatory SDK installation is not required
- Give authentic and dedicated support on the iOS platform
Pricing Plan: This fee is included in the Apple Developer Program, which costs between $ 99 and $300.
- Apps Flyer
Omnichannel measurement is the key metric to gauge the riches in the in-app events using custom analytics tools. Reinforced with cost and ROI reporting, the AppsFlyer offers dedicated support for ensuring the functionality of the business intelligence systems. Deep linking and TV attribution help the business achieve specified goals, creating a retargeting mechanism and offering superior performance on every smartphone operating system.
Key features
- Marketing Analytics
- Attribution of mobile dives
- Dee linked attribution
- Tracking of mobile apps on the go
Pricing Plan: It is a free trial of up to 30 days. The customised plan is provided on request.
- GameAnalytics
If business owners want to focus on enhancing their KPIs, then the GameAnalytics app is the most flexible tool to improve the entire portfolio’s performance. Game optimisation is done by game developers to the tune of more than 50000.
With more than 900 million active players, this amazing free player analysis platform is the numero uno for the active analysis and understanding of the business techniques of large game studios. Data analysis plays a key role in making the right decisions for the players, leading to ample monetisation.
Key features
- Campaigns involving tracking
- Tracking and visualisation in the collection of player data in an integrated platform
- Error tracking is commissioned to improve the gameplay
- Available with multiple platforms
- Free of charge
- Adjust
In the modern digital economic sphere, marketing data collection is the sole determiner of profitability. This mobile app tool uses a unified interface that works seamlessly with various other interfaces, thus allowing business owners to monitor hourly trends and evaluate user LTV for cohort analysis.
These unique features help correct date installation and authorise creatives and location. Fraudulent activity is kept at bay by deploying the Fraud Prevention Suite.
Key features
- Event tracking is fully customisable
- Advertising platform integrated into the app
- Raw data access
- Real-time data
Pricing plan: The basic plans cost around 100 Euros
- Localytics
Real-time analytics is gaining traction in the business app sector. This functionality allows personalized app delivery to the users through the use of campaigns in an intelligent adjustment of the audience. The result is an overall boost in engagement level, allowing users to connect personally.
The retention capability of the app is enhanced by the deep analytics features of Localytics resulting in higher conversions and boosting of user loyalty. Select users can extract customer lifetime value, promoting efficient import and export of data and providing wonderful campaign insight.
Key features
- Contextual targeting
- Segmentation of audience
- Reporting of data analytics
- ROI tracking
Pricing: Free demos are offered according to the end user
- Kochava
The user acquisition and engagement of the business are provided wonderfully using mobile app analytics, thereby increasing the long-term value for the entire range of mobile applications. The significant data points are created according to the customization of the user base.
The user experience is enhanced thanks to the creation of cohorts that capture the important data points that help the business analyse the actual return on the invested capital.
Key features
- Prevention of fraud
- True LTV
- Funnel View
- Analysis of real-time data
Final Thoughts
Product engagement is increased thanks to the use of app analytics tools. App success is crucially dependent on mobile app analytics. Data collection becomes easier thanks to the offer of ad mediation, deep linking, attribution and crash analysis.