Today, marketers need to look at data with a highly theoretical and practical approach in the digital world. This means…
In business, we frequently come across various phrases that appear to be similar but are actually quite distinct. Before we…
Micro-influencers are ordinary everyday people who become popular for their knowledge of some specialist niche. These people, because of their…
The explanation of luxury differs from one person to another. Luxury brands are generally identified by certain lifestyles or sets…
Introduction Due to the dynamic nature of marketing, “Lean marketing” is fast becoming popular and there is a reason for…
Businesses run to make profits. Irrespective of small or big traders, retail store owners or online retailers, all are concerned…
A sales funnel is a series of actions or events that a potential customer (called “lead” or “prospect”) goes through…
Introduction: What Is A Sales Funnel? A sales funnel is a series of stages that a potential customer (called “lead”…
A “Marketing to Sales funnel” is the term for the journey that prospects go through on the way to becoming…
Often businesses think that customer experience (CX) is something trivial and easy to manage. However, the idea they miss is…
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