Today, marketing is not just about sending a single offer or discount to customers. Companies need to map their customers’…
Today's main challenge for small businesses is to generate a sustainable pipeline of customer traffic and leads. People (customers) are…
Time is a valuable resource, especially if you run a business single-handedly. When you first start, sending one-off newsletters, thank…
What is the purpose of marketing automation? Marketing automation is the use of a multichannel software platform to consolidate, create,…
When I am in the market to sell my product or services, not everyone is my customer. Similarly, not everywhere…
What is Marketing Automation? Let us first understand marketing automation. As the name suggests, the process involves automating repetitive tasks…
Email campaigns play a very large part in a brand’s marketing efforts. Most of these email marketing tasks are repetitive…
When you talk about Marketing Mix. You might think that it’s something which is too traditional, as compared to today’s…
A career as a business intelligence analyst involves using data and statistical information to help make effective and efficient business…
DMP, as the name suggests is a software platform that collects, organises, and activates 1st, 2nd and 3rd party audience…
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