With the rise in data science and data-driven business, companies leverage customer-generated data to understand user requirements by enabling business…
The 21st century has seen the growth of “data” in a big way. Data today is the lifeblood of any…
Data is the new oil for every industry. Every year, massive volumes of data get produced that challenges businesses of…
Let us understand the relationship between marketing, data, and business intelligence and then explore the role of business intelligence in…
Before we get into the kinds of business intelligence systems, let us understand “business intelligence”. Business Intelligence refers to the…
There is a reason why Formula One races are so gripping and have been able to create a large follower-base…
What are Business Intelligence tools? The American historian Richard Miller Devens created the term "business intelligence" in 1864. From a…
Business intelligence (BI) is a broader term used for the technology that facilitates data preparation, mining, managing, and transforming into…
Zigzag paths mark a customer's purchasing journey. From Google Searches to Facebook reviews, they stop at multiple points (platforms) before…
Marketing in today’s world is one of the most indispensable tools for running a business – combine it with data,…
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