As a layman who spends hours on their mobile devices, especially during this challenging time of COVID-19, we witness a…
When it comes to managing customer data, there are many viable options on the market. Master Data Management (MDM), and…
Marketing professionals use different types of data to build a detailed picture of their customers to give them a smooth…
What does Salesforce as a company Known for? The company majorly stands for its commitment to creating solutions which provide…
Customer Data Platform can help publishers increase their income
CDP has gained tremendous popularity in the recent years because of the varied use cases it applies too. Using CDP,…
What is a good CDP? This is the question which is going on in your mind now and then. You…
Marketing technology is part of a vibrant and constantly evolving space. The transition from generalized advertisements to personalized ad campaigns…
Okay!! So now you have a decent understanding of the CDPs. You understood the basic functionalities of CDP, its features,…
CDPs are nothing but the evolution of CRM platforms but from the marketer’s perspective.
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