What is Zero party data and its difference from 1st, 2nd and 3rd Party data

3 years ago

Marketing professionals use different types of data to build a detailed picture of their customers to give them a smooth…

What is Salesforce CDP – Everything You Need to Know

4 years ago

What does Salesforce as a company Known for? The company majorly stands for its commitment to creating solutions which provide…

How Publishers are using Customer Data Platform to boost their income.

4 years ago

Customer Data Platform can help publishers increase their income

12 Main Customer Data Platform Use Cases

4 years ago

CDP has gained tremendous popularity in the recent years because of the varied use cases it applies too. Using CDP,…

Best Customer Data Platforms – Latest CDPs

4 years ago

What is a good CDP? This is the question which is going on in your mind now and then. You…

Customer Data Platform(CDP) – A Detailed Guide

4 years ago

Marketing technology is part of a vibrant and constantly evolving space. The transition from generalized advertisements to personalized ad campaigns…

Customer Data Platform -CDP Architecture – Deep Dive

4 years ago

Okay!! So now you have a decent understanding of the CDPs. You understood the basic functionalities of CDP, its features,…

CDP VS CRM – Understanding the difference.

4 years ago

CDPs are nothing but the evolution of CRM platforms but from the marketer’s perspective.

Difference between CDP and DMP – A Detailed Guide

4 years ago

Everybody knows that the Customer is the epicenter of everything. One has to always take care of the customer first…

Demystifying Inbound Marketing and Outbound Marketing

4 years ago

Introduction Whenever you think of acquiring customers for your business, you get many options nowadays to reach out to your…

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