Apple’s iPhone was launched in June 2007. Since then, over 2 billion iPhones have been sold worldwide, with 240 million units in 2021 alone. That’s quite a lot of iPhones and a lot of iOS operating worldwide! And all these phones have iOS apps! The App Store – the source of all iOS apps – has over 2 million apps.
Image source: https://www.statista.com/statistics/276623/number-of-apps-available-in-leading-app-stores/
The growth of iPhones has coincided with the growth of mobile e-commerce and the development of apps in the Apple App Store covering every possible activity. These apps in the App Store generate a huge amount of data which is important for improving the customers’ user experience (UX), providing a seamless engagement with customers and generating increased revenue.
But, how can you use these data to pull out actionable insights to respond to feedback from your app customers? It’s by using iOS App Analytics!
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Mobile app analytics converts raw data from your app users into business and functional insights by tracking, observing, and mapping user behavior on the app. Mobile app analytics can help you determine insights like:
You can analyze any number of metrics from mobile app data, depending on your business requirements and the industry / vertical that you operate in. But the most common metrics for all organizations include:
Image source: https://www.fullstory.com/mobile-analytics/
As an iOS app owner, you are no doubt asking yourself the following questions:
Apple offers a free analytics service to all iPhone users that can respond to all these queries. However, it has been noted that many iOS app owners do not use this service to its fullest extent either due to a lack of awareness of this service or ignorance of how to use iOS App Analytics.
Image source: https://appfigures.com/analytics/integrations/stores/ios-app-store
You need access to an “Apple Developer Account” with a published app to use App Analytics. Learn how to upgrade your account to a developer account by visiting https://messapps.com/allcategories/development/creating-first-ios-developer-account/
Use App Analytics to get the following key information from your iOS App:
The “Overview” tab of iOS App Analytics gives you eight different metrics of your iOS app:
Image source: https://developer.apple.com/app-store-connect/analytics/
iOS App Analytics offers many benefits to you as an iOS app owner/developer:
Having spent a lot of time and effort designing and rolling out your iOS App on the App Store, you might want to know the performance of your app at all times. App Analytics for iOS helps monitor your app’s health, performance, and engagement.
Use App Analytics for iOS to get valuable insights into how your users interact with your app, which will help you continuously improve your app UX, thereby positively influencing your app user retention.
Finally, remember that you should not use analytics blindly. The choice of metrics to be analyzed depends on what you want to achieve with your iOS App – do you want to create or raise brand awareness, boost revenue through your app, or something else?
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