“Android” is an open-source operating system platform that offers many more customization options than the iOS operating system. Android was launched in 2008 and purchased by Google in 2005. All mobile phones using the Android system have the Google suite of products pre-loaded onto them. It includes the well-known “Play Store” – Google’s storehouse of apps.
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Android apps are pieces of software that can be installed on a device running the Android operating system. This software can also be pre-installed on any Android-powered device, including smartphones, Android TV, etc.
Google Play Store is not the only source of Android apps – Samsung and Amazon have their own “stores” for Android apps, as do other mobile phone manufacturers using the Android Operating System. They have added over 3.5 million Android apps to the App Store. These have all been created for a particular purpose – to access Google Gmail, Facebook, Chrome, and so on!
Image source: https://www.statista.com/statistics/276623/number-of-apps-available-in-leading-app-stores/
Android apps exist for every kind of activity imaginable that can be done through a few taps on your mobile phone. This generates a huge amount of data. These data help apps improve the customers’ user experience (UX), provide seamless engagement, and generate revenue.
Image source: https://www.androidheadlines.com/what-are-android-apps
How can you make your Android app popular and profitable? How can you use the data from your app to get a better understanding of its performance for your customers?
By using mobile App Analytics!
Mobile app analytics are tools that convert the data received from your Android app users into business and marketing insights. They do so by tracking, observing, and mapping user behavior on the app. Mobile app analytics provide answers to several questions that you may have as an Android app owner:
As an Android app owner, you can analyze any number of metrics from mobile app data, as required by your marketing team. Here are the most common app analytics:
Image source: https://www.fullstory.com/mobile-analytics/
Although there are several Android app analytics tools available in the market (both free and paid), the leader by far is Google Analytics. It helps you extract several insights from your Android app, such as:
We will review how to use Google Analytics in this article.
The most important thing before setting up Google Analytics for your Android app is to decide which metrics you want to track and analyze. Do you want to track daily active users? Or the number of downloads and installations? Or the retention rate, average revenue per user, or anything else?
You can set up Google Analytics in three ways:
You can track and report multiple metrics with Google Analytics. Let’s check out the main ones.
This, of course, is not a complete list of all the metrics you can track and analyze with Google Analytics, but it is a minimum requirement for you as an Android app owner. The number of metrics you choose depends on your specific requirements, business, and industry.
Here is a sample of Google Analytics dashboard:
Image source: https://econsultancy.com/google-analytics-custom-dashboards/
Google App Analytics is the largest Android app analytics tool available. It can offer plenty of benefits to you as an app owner:
You have spent a lot of time and effort designing and rolling out your Android app on the Play Store. Use a powerful tool like Google Analytics to pull out insights on all key metrics of your app. It will help to fully optimize your app and give your users the best app user experience possible.
But remember, do not use app analytics blindly. Your choice of metrics to be analyzed depends on what you want to achieve with your Android app. Find out if you want to create or raise brand awareness, boost revenue through your app, or do something else and then use the tool.
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