CuriousOwl

The current global mobile app market is highly competitive. For example, where iOS users can access over 1.8 million apps, Android users can enjoy over 2.5 million apps. Moreover, 80% or more of the world’s population owns a smartphone today and spends an average of 5 hours daily. Therefore, future trends predict that the global mobile apps market will touch approximately $207 billion in 2022 (source: https://www.grandviewresearch.com/industry-analysis/mobile-application-market).

Image source: https://bigstartups.co/articles/article/the-ultimate-list-of-top-10-mobile-app-marketing-tools

In such a scenario, using an efficient app marketing solution to help your app stand out from the competition has become the need of the hour.

Marketing for mobile apps

Marketing for mobile apps is like marketing for any other product or service. App marketing tools typically include:

1. App store optimization
2. App store ads
3. Social media marketing, including paid campaigns
4. Email marketing

Image source: https://www.mobileappdaily.com/mobile-app-marketing-guide

However, you must go beyond these basics to promote your app to people at the right time through the proper channels. For this, you need to use the right app marketing solutions.

How can app marketing solutions help?

An ideal app marketing solution fits into your overall digital marketing plan.

An effective app marketing solution helps you push your customer through all the stages of your app marketing funnel. These stages are:

1. Awareness: to build app visibility
2. Acquisition: to gain maximum users and downloads of your app
3. Retention: to hold on to your app customers and turn them into loyal users

App marketing solutions – many options!

Many free app marketing tools in the market can work as well, if not better, than paid ones.

In 2021 alone, the USA combined 33.5% of all app releases in iOS and Android markets (source: https://www.statista.com/statistics/934739/countries-most-app-releases/). It is, therefore, natural that the United States develops some of the best app marketing solutions in the world. Let us examine the top 10 app marketing solutions providers in the USA:

1. Apptentive

• Apptentive is a “relationship development” tool to create enjoyable experiences with your app.
• It focuses on changing customer emotions produced by interactions and engagements with the app.
• Apptentive helps you generate conversations with your users, react to their feedback and reviews, and use insights to improve the entire engagement process with your customer. It uses machine-powered knowledge and targeted engagement processes to achieve these goals.

2. Localytics

• This app marketing solution aims to “place people at the heart of digital engagement.”
• It helps your app marketing develop personalized engagement and analytics to get a meaningful relationship with your customers.
• Localytics’ most important feature is the ability to create and send push notifications.
• It also helps you segment your app users based on their responses to the push notifications.

3. Appsflyer

• Appsflyer offers you tools to attribute your marketing efforts. It allows you to allocate optimum marketing resources at each stage of the app funnel journey of your customers.
• It provides accurate data at each touchpoint of the user journey.
• This app marketing solution lets you view your customer journey over different channels, devices, or platforms.

4. Google AdMob

• Google AdMob provides in-app ads installation, helpful customer insights, and easy-to-use tools to improve business from the app.
• As part of the most extensive global advertising networks, AdMob can also fulfill ad requests from anywhere worldwide.
• AdMob helps you generate revenue from your app by providing support for different currencies and developing high-fill rates.

5. Firebase

• Firebase is an A/B testing tool that allows you to optimize your app experience.
• It does this by helping you test changes in the app’s user interface (UI), engagement tools, and app marketing campaigns.
• It enables you to determine if your app marketing campaigns are increasing revenue, app downloads, and customer retention before introducing the app into the market.

6. Tapstream

• The design of the tool is such that it pushes customer acquisition and engagement for mobile apps.
• Tapstream helps app creators get insights into their customer base – who they are, where they are, and how to get more like them.
• It provides different metrics for each marketing campaign – app engagement, conversion rate, Life Time Value (LTV), and others.
• Tapstream also helps you determine the differences in Life Time Value of customers obtained through different channels. These channels are viral campaigns or social promotions, social media sites, or mobile ad networks, which promote your app to relevant users.
• The dashboard presents the entire data in a user-friendly manner.

7. Appfigures

• Appfigures is a reporting platform for mobile app creators.
• It collects all your app data in one single place.
• You can set it up to automatically send you various app reports, charts, statistics, app reviews, and ranking movements worldwide.

8. Usability Hub

• Is your app easy to use? Is your app design clean and attractive? The Usability Hub tool provides a “second opinion” on your app design and usability by providing data to support your app design decisions.
• There are two main features of this free tool. The “Five Second Test” allows users to record their first impressions of the app after using it for a short time. The “First Click Test” tracks your app user’s journey through the app to complete a given task.

9. Mixpanel

• Mixpanel is an analytics tool to get leads, engage customers, and retain users.
• Mixpanel can provide app user data that helps you, as the app developer, to identify changes in user behavior, which can influence your app KPIs.
• It allows you to target specific user groups to run customized app marketing campaigns.

10. App Annie

• App Annie is an app marketing solution that functions primarily at the top of the app marketing funnel.
• It helps you identify leads and engage them meaningfully to push them through the rest of the funnel.
• It provides data that enables you to calculate the ROI of each app marketing campaign.

Conclusion

There are plenty of app marketing tools in the market, both free and paid. You can, of course, spend a lot of money to buy the “best mobile app marketing tool” in the market. Still, the price and performance of app marketing tools are only sometimes positively related.

Competition today is enormous in the app world, and a robust app marketing tool is essential to make your app stand out amongst the millions of available apps. 

It would be best if you chose the app marketing solution that gives the following results at a minimum: a higher SERP ranking and a large number of downloads. The best app marketing tools can help you manage your app development and launch quickly and efficiently. In addition, you can tailor them to your preferences and requirements.