How to guide for Appsee Mobile Analytics Platform

Appsee is a SaaS-based company that was founded in Tel Aviv, Israel in 2012. It is a mobile analytics software that gives business owners (especially startups and SMEs) the ability to generate strong insights into your mobile app’s user behavior, to improve and increase your app’s conversion, engagement, and revenue.

Simply put, it helps you as an app owner to measure and improve the user experience in your mobile app.

What are the features of the Appsee platform?

Appsee pinpoints the reasons for various customer interactions on your mobile app, through its mobile analytics – why do your users drop the app after a few engagements, why do certain app screens prevent conversions, why is there a high cart-abandonment rate at certain points, and many more.

By understanding these behaviors, you as the app owner can optimize your user experience and solve problems quickly.

How does the software work?

1.   Integrate Appsee into your iOS or Android app in less than 1 minute

2.   Understand user actions using user recordings, heatmaps and analytics reports

3.   Optimize your app to increase engagement, conversions, and profitability

A typical Appsee dashboard could look like this:

Image source: https://www.mongodb.com/blog/post/appsee-shapes-the-mobile-revolution-with-real-time-analytics-service-powered-by-mongodb

Appsee penetration in various industries

Appsee has established itself as a robust, viable tool for mapping customer engagement through mobile analytics in several major industries worldwide. The main industries that use the Appsee mobile analytics platform include:

1. Information technology and services
2. Computer software
3. Retail
4. Financial services

Appsee’s penetration in different industries can be presented graphically as follows:

Image source: https://enlyft.com/tech/products/appsee-mobile-app-analytics

Geographical spread of the Appsee Mobile Analytics platform

Appsee has made a mark in several countries, with the United States of America leading the way (127 American companies use the Appsee mobile analytics platform). The UK is next with over 20 companies using the software.

Graphically, the geographical penetration of the Appsee platform can be presented as follows:

Image source: https://enlyft.com/tech/products/appsee-mobile-app-analytics

How companies can use the Appsee Mobile Analytics platform

The Appsee mobile analytics platform has several important features which can be used by mobile app companies to get a comprehensive look at their customers’ journey through the app funnel, map their app usage experience, identify issues and problems in good time, and repair or optimize the entire customer journey as needed.

Let us take a look at these features:

1. Automatic action detection
   • The Appsee mobile analytics platform automatically detects the screens, buttons, and all user activities on your mobile app
   • Therefore, you do not have to decide or identify in advance the parameters that you want to measure
2. Session Playback
   • This feature is important because it provides you – the app owner – with recordings of real (actual) user “events” (sessions)
   • This helps you understand all the actions performed by your mobile app users
   • It also provides insights into the problems that your app customers experience during their app journey
3. Touch Heatmaps
   • Touch Heatmaps show you how your mobile app users engage and interact with your app
   • It does so by showing the points in your app that were most viewed or clicked by the app users, as well as the gestures performed on each screen of the app
   • This helps you identify the elements users focus on the most within your mobile app
4. Real-time In-App Analytics
   • These analytics provide the most important metrics required to help you understand the engagement rates of your app users, their activity over some time, the device and operating system used, and their geographical location
   • You do not need to identify or “define” any action in advance – the platform starts providing you data as soon as your app users start using the app
5. Actionable customer insights
   • Appsee provides real-time insights into your app user’s behavior
   • This allows you to optimize the entire user experience, app funnel journey for maximum conversions and downloads, and in-app product monetization
6. Automatic detection of UI issues
   • You can use the Appsee mobile analytics platform to identify UI issues such as unresponsive user actions
   • This feature allows you to repair and optimize the app UI as required
7. App crashes detection and recording
   • Every mobile app crashes occasionally
   • Appsee helps you detect and record all app crash sessions automatically
   • The platform allows you to see the full sequence of events that led to the app crashing
   • This allows you to identify the specific UI element that caused the crash
8. Lightweight software
   • The Appsee software is very light
   • It can work in the background without compromising your app’s performance
9. Easy setup & integration
   • It is very easy to set up and integrate the Appsee mobile analytics platform into your mobile app
   • All you need to do is insert the Appsee SDK into your app and add a single line of code
   • The entire process takes less than one minute

Appsee report categories – graphical illustration

The Appsee reports are usually grouped under different categories. These are:

Data source: https://docs.rivery.io/docs/walkthrough-appsee

Example of Appsee integration into an app

Let us take a look at the steps that an app owner should take to integrate the Appsee mobile analytics software into their app.

1. Pull data from Appsee into your app
2. Select the report required
3. Define the timeframe for the report – start and end dates
4. Select the device type and OS (Android or iOS) for the report
5. Add in the app version of the report
6. Insert the correct name of the “event” you want to analyze for an event report
7. Insert the correct name of the screen, for a screen report
8. Insert the correct funnel name for a funnels report

NB: this is a very simplified walkthrough; the actual process is much more detailed and should be managed by your IT department for the correct installation

Conclusion

As a mobile app developer and/or owner, you have spent a lot of time, effort, and resources to design and roll out a great mobile app. But merely launching an app is not the entire story. You must monitor your app performance regularly to make sure the UX of your app user is as optimized as possible. You need to go beyond the quantitative feedback and go deep into qualitative issues and reports to provide the best possible experience for your mobile app.

The Appsee mobile app analytics platform provides a rich suite of visual data and goes far beyond basic quantitative data. All the qualitative features listed above show you actual user behavior on your mobile app. This makes it easier for you to identify where you can optimize your app user experience and solve problems before they lead to users dropping off.

Update: The Company has been acquired by ServiceNow: ServiceNow to Acquire Appsee’s In-App Mobile Analytics Platform and R&D Talent

Linkedin Profile: Appsee (acquired by ServiceNow) | LinkedIn

About Servicenow: It provides a cloud‑based platform and solutions that deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise.