CuriousOwl

Image source: https://martechseries.com/mobile/mobile-marketing/appsflyer-announces-its-advanced-deep-linking-solution/

What is AppsFlyer?

AppsFlyer is a “mobile app attribution program”. This means that it is a computer program for mobile devices that helps people like you in the mobile apps business.

It shows how many people use your app and how they found it. This helps you determine how to improve the app and attract more users. The program also works with many other apps to advertise simultaneously in different places.

AppsFlyer connects each app installation to the advertising campaign or where the user found the app. One of the most important things it does is figure out which campaign is the best at getting users to come back and use the app again.

AppsFlyer can also connect TV ads to the app installation, which can help companies see if their TV ads are working.

What is Mobile App Attribution?

Mobile app attribution checks which marketing efforts (ad campaigns, media partners or channels) gave you the maximum app installs.

It gives you a lot of data about your customers:

1. Where do your customers come from

2. Which campaign worked best

3. The time spent on the app

4. The total installations

5. Purchases through the app

For example, if one of your users clicked on an ad while playing a mobile game and installed your app, you can find out if they are a first-time user, which specific message pushed the installation, and many other data points.

The mobile measurement platforms like AppsFlyer allow you to check your campaigns across multiple channels. All from a single source.

 

Image source: https://admiral.media/mobile-attribution-after-ios14/

Why is mobile attribution important?

If you are in the mobile apps business, you want to know how your app performs. How do people get to know about your app? Why do they install your app? What media channel is working the best for promoting your app?

Mobile app performance is vital for the success of your business. You must use mobile attribution to connect your actions to results. You must know what works and what doesn’t. You must understand how your users behave on the app. Are your advertising budgets being spent properly?

You need to use a “mobile app attribution platform” to answer these questions and others. These platforms let you check which marketing channels or messages work best for your app. You can choose from several options, such as AppsFlyer or its competitors.

Which are the 7 top competitors to AppsFlyer?

 

AppsFlyer is generally considered to be one of the very best mobile attribution platforms today. But there are several alternatives which you can consider. Here are the top seven competitors to AppsFlyer:

1. Adjust: Adjust is a mobile marketing analytics company that helps businesses optimize their mobile marketing campaigns. Its platform offers tools for mobile attribution, in-app analytics, and audience segmentation. Adjust’s features include fraud prevention, cohort analysis, and customizable dashboards.

    

2. Branch: Branch is a mobile deep linking platform that helps businesses improve their mobile user experience. Its platform offers features for mobile attribution, deep linking, and app indexing. Branch’s features include real-time attribution, deep linking with customizable preview pages, and Universal App Campaigns (UAC) integration.

    

3. Kochava: Kochava is a mobile attribution and analytics company that offers a comprehensive mobile measurement platform. Its platform offers tools for mobile attribution, analytics, and audience management. Kochava’s features include fraud prevention, customizable dashboards, and real-time reporting.

    

4. Singular: Singular is a mobile marketing analytics platform that helps businesses measure and optimize their mobile marketing campaigns. Its platform offers features for mobile attribution, in-app analytics, and ad fraud prevention. Singular’s features include automated data normalization, customizable dashboards, and predictive analytics.

    

5. Tenjin: Tenjin is a mobile marketing infrastructure company that helps businesses manage their mobile marketing data. Its platform offers tools for mobile attribution, data warehousing, and dashboarding. Tenjin’s features include custom event tracking, cohort analysis, and funnel analysis.

    

6. Google Firebase: Google Firebase is a mobile development platform that offers tools for mobile app development, analytics, and marketing. Its platform includes features for mobile attribution, crash reporting, and A/B testing. Firebase’s features also include app indexing, push notifications, and in-app messaging.

    

7. Dreamdata: Dreamdata is a revenue attribution platform that helps businesses track and analyze their marketing and sales data. Its platform offers features for marketing attribution, revenue analytics, and predictive analytics. Dreamdata’s features include campaign tracking, lead scoring, and revenue forecasting.

 

 

Image source: https://www.appgain.io/mobile-attribution

 

Features of your mobile measurement platform

You must do proper research to identify the best platform for your business, whether it is AppsFlyer or one of the competitors listed above. When evaluating a mobile measurement platform, some important features to consider include:

1. Mobile Attribution: The ability to track and measure the source of app installs and in-app events.

    

2. In-App Analytics: The ability to measure user engagement and behavior within the app.

    

3. Audience Segmentation: The ability to segment users based on demographics, behavior, and other criteria.

    

4. Customizable Dashboards: The ability to create custom dashboards and reports to track and measure key performance indicators (KPIs).

    

5. Fraud Prevention: The ability to detect and prevent fraudulent activity, such as click spamming or install fraud.

    

6. Cohort Analysis: The ability to measure user retention and engagement over time, and to segment users into cohorts based on behavior.

    

7. Real-Time Reporting: The ability to view and analyze data in real-time, allowing for quick optimization and decision-making.

    

8. Integration with Ad Networks: The ability to integrate with ad networks and track the performance of ad campaigns.

    

9. API Access: The ability to access and manipulate data through an API, allowing for customized data analysis and reporting.

    

10. Support and Customer Service: The level of support and customer service offered by the platform, including access to technical support and account management.

Conclusion

 

Image source: https://www.blog.udonis.co/mobile-marketing/mobile-attribution-platforms

Mobile attribution is becoming increasingly important for businesses that rely on mobile apps to drive customer engagement and revenue. As the competition in the mobile app market continues to grow, companies need to find ways to optimize their marketing efforts and track the effectiveness of their advertising campaigns.

While AppsFlyer is a well-known and popular mobile attribution platform, several other competitors in the market offer similar features and benefits. By evaluating the different options available, businesses can find the platform that best meets their needs and helps them achieve their goals.

Ultimately, the success of a mobile app relies on the ability to effectively track user behavior, understand what motivates users to engage with the app and optimize marketing efforts to drive customer acquisition and retention. With the right mobile attribution platform in place, businesses can gain the insights they need to achieve these objectives and stay ahead of the competition.