CuriousOwl

Introduction

In today’s mobile-heavy world, app marketing is an important part of your business’s overall marketing strategy.

With millions of apps available for download across various app stores, it is becoming increasingly difficult for businesses like yours to stand out from the competition and attract users to your apps.

This is where tools like AppsFlyer’s Deeplink come in handy.

In this article, we will explore what AppsFlyer Deeplinks are, why they are useful, and how you can create one for your app.

What are deep links?

In simple terms, a deep link is a URL that sends your app user to a specific page or section within the app, rather than just launching the app’s homepage.

Deep links are often used in mobile app marketing campaigns to drive users to a specific part of the app, such as a product page, a special offer, or a registration form.

A mobile deep link contains all the information needed to take your user directly to a particular location within your app. Deep linking dramatically improves the user experience and ultimately helps boost conversion rates.

How does deep linking work?

As an app marketer, how can you ensure that the same link you have placed in a campaign takes users to the right place without any problems?

How can you make sure that your customers land on your app from any device or internet programme they use?

You can use a deep linking engine to provide two different types of customer journeys:

1. If the user has the app
   • They are “deep linked” seamlessly to the content
2. If they don’t have the app
   • You can use a mechanism called “deferred deep linking”
   • Here the user is brought to the right app store so that they download, install, and launch the app
   • The relevant in-app content will be displayed after this action

What is AppsFlyer Deeplinks?

AppsFlyer is a mobile attribution and marketing analytics platform that helps your business track and measure the performance of your mobile app marketing campaigns.

AppsFlyer’s Deeplinks are a type of deep link that is specifically designed for app marketing purposes. With AppsFlyer Deeplinks, you can create targeted mobile app campaigns that direct users to specific parts of your app.

Why Use AppsFlyer Deeplinks?

AppsFlyer Deeplinks offer several benefits if you are trying to increase user engagement with your apps.

Here are some of the main advantages of using AppsFlyer Deeplinks in your app marketing campaigns:

1. Improved user experience
   • AppsFlyer Deep links allow users to be directed to the exact page or section of an app that they are interested in
   • They do not have to go through the whole app
   • This can improve the user experience and increase the likelihood that users will engage with your app
2. Higher conversion rates
   • AppsFlyer Deeplinks can help to increase conversion rates for specific actions on your app
   • This can include doing a purchase or signing up for a service
3. Better tracking and analysis
   • AppsFlyer Deeplinks allows you to track user behavior within your app
   • This gives you valuable insights into user engagement, conversion rates, and other important measurements
4. Increased app visibility
   • AppsFlyer Deeplinks can increase your app visibility by making it easier for users to find and access specific parts of an app
   • This can be especially useful if your app has a large number of features or content

How to Create an AppsFlyer Deeplink

Creating an AppsFlyer Deeplinks is a relatively simple process. Here are the steps involved:

1. Choose the destination page
   • The first step in creating an AppsFlyer Deeplink is to choose the destination page within your app that you want to link to
   • This could be a product page, a registration form, or any other page that you want users to access directly
2. Generate the Deeplink
   • Once you have chosen the destination page, you can generate the AppsFlyer Deeplink using the AppsFlyer deep linking tool
   • This tool allows you to create a unique deep link that will direct users to the chosen page within your app
3. Add tracking parameters (Optional)
   • If you want to track user behaviour within your app, you can add tracking parameters to your AppsFlyer Deeplink
   • These parameters will allow you to track user engagement, conversion rates, and other important measurements
4. Use the Deeplink in Your App Marketing Campaigns
   • Once you have generated the AppsFlyer deep link, you can use it in your app marketing campaigns
   • It will direct users to the chosen page within your app
   • You can include the AppsFlyer Deeplink in social media posts, email marketing campaigns, or any other marketing materials that you use to promote your app

Create many experiences with one link

You can use AppsFlyer Deeplink to create links that give the best experiences to your users. You can create many customer experiences such as:

1. Social-to-app
   • Engage your users on social media
   • Use social media feeds to drive them to your app
2. App-to-app
   • Drive users to your app from within other apps
3. Web-to-app
   • Convert your mobile website visitors into new mobile app users
4. QR-to-app
   • Use QR codes to drive app installs by having users scan a QR code at key offline locations
   • You can also put QR codes on your desktop site, or TV and CTV ads to send users to your app
5. Email-to-app
   • Use email service providers to contact users via email
   • Drive them to your app from their inbox
6. Text-to-app
   • Create links for your SMS and messaging campaigns
   • Engage users via text messages.
7. Referral-to-app
   • Create links that allow users and influencers to invite others to your app
   • You can also share specific in-app content, like an article for example
8. Custom
   • Use Deeplink to easily send your users to the right place from any source
   • These sources can include desktop or mobile devices, online or offline channels, owned or paid media

Conclusion

The AppsFlyer Deeplink is a tool that helps you track the success of your mobile marketing campaigns.

You can use Deeplink on various platforms to create links that will benefit you in different ways.

With Deeplink, you can reach all your customers, regardless of whether they are online or offline. This helps you increase your chances of converting potential customers into actual customers by providing them with the best user experience.

Additionally, Deeplink allows you to get accurate information about your campaign’s performance and how well it’s doing.

Using Deeplink, you can direct new users who don’t have your app to the right app store or web page.

You can also send existing users directly to the app they already have installed on their devices. You can even create links that take users to specific pages or experiences within your app.

It’s important to remember that Deeplinks work differently on different operating systems, and each system has its way of allowing Deeplinks to work.