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You must have heard about “mobile attribution tracking” as a mobile app marketer. But do you know how it can help your business?
Mobile attribution is the method of identifying the source of your app users. What convinced them to download and install your app? Did they buy anything through your app?
This information is unavailable in detail on the usual analytics platforms like Apple or Google. They need to show you what your customers did before they came to your app. This is why you should use mobile attribution tracking platforms to get detailed information on your users and your app performance.
As mobile app usage continues to grow, you must pay more and more attention to the performance of your apps. For this, you must use a mobile app attribution platform.
Your mobile app performance is very important for the success of your business because:
Before deciding on which platform to choose, do your research on the platforms available in the market. Use the following points to evaluate the options:
Both AppsFlyer and Singular offer many tools to measure the effectiveness of mobile app campaigns.
Let us examine their key features and the differences between them. This will help you decide which platform will work best for your app requirements.
AppsFlyer is a mobile attribution platform that helps you to measure the effectiveness of your mobile marketing campaigns.
You can track user acquisition, engagement, and retention across all your marketing channels. These include social media, search, and display advertising.
One of the unique features of AppsFlyer is its ability to measure in-app events. This means that you can track app installs and user behavior within the app itself. For example, if you want to measure how many users complete a purchase within your app, AppsFlyer can track this event and provide you with detailed analytics.
AppsFlyer also offers various integrations with other mobile marketing tools, such as ad networks, email marketing platforms, and CRM systems. This helps you to manage all your mobile marketing activities in one place.
Like AppsFlyer, Singular also helps you measure the effectiveness of your mobile marketing campaigns.
With Singular, you can track user acquisition, engagement, and retention across all marketing channels, just like with AppsFlyer.
One of the critical features of Singular is its ability to provide real-time analytics. This means that you can see the results of your campaigns instantly. You can thus adjust the campaign immediately.
Singular also offers a range of integrations with other marketing tools, including ad networks, email marketing platforms, and CRM systems. This helps you to manage all your mobile marketing activities in one place.
Now that we’ve looked at the basic features of both AppsFlyer and Singular, we can examine the differences between them on various key attributes.
Feature | AppsFlyer | Singular |
---|---|---|
Primary Purpose | Mobile app attribution and marketing analytics | Marketing analytics and attribution platform |
Attribution Tracking | Yes | Yes |
Analytics | Comprehensive marketing analytics | Advanced marketing analytics |
User Acquisition | Focuses on tracking and optimizing campaigns | Offers user acquisition insights and tracking |
Audience Segmentation | Yes | Yes |
Deep Linking | Supported for improved user experience | Limited support |
Push Notifications | Limited support | Limited support |
A/B Testing | Limited features | A/B testing and experimentation features |
Cost | Paid service | Paid service with various pricing tiers |
Integration Partners | Extensive network of integrations | Integrates with multiple marketing tools |
Data Privacy | Adheres to data privacy regulations | Offers data privacy and compliance features |
Customization | Customizable dashboards and reports | Customizable reporting and insights |
User Interface | User-friendly interface | Intuitive interface for data visualization |
Support | Dedicated support and resources | Customer support and resources available |
Real-time Data | Real-time data tracking and reporting | Real-time data insights and visualization |
So, which platform is better – AppsFlyer or Singular?
The answer depends on your specific needs and requirements. If you are a small app developer with a limited budget, AppsFlyer may be a better option due to its flexible pricing model.
Singular’s fixed monthly fee may be more cost-effective if you have a more extensive app with a high volume of installs and events.
Carry out a complete market survey before choosing the right mobile attribution app.
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