Before we explore the various B2b SaaS Marketing Courses available, let us first understand what “Saas” and “B2B Saas” mean.
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What is “SaaS”?
SaaS, or Software as a Service, is the “centralized hosting of business applications that can be accessed through a web browser.” It is one of the fastest-growing “on-demand software” trends globally today. Gmail and Microsoft Office 365 are just two examples of SaaS.
What is B2B SaaS?
B2B SaaS stands for Business-To-Business Software as a Service. B2B SaaS covers cloud-based software applications used in various business tasks.
A pure B2B SaaS business offers a service that is hosted online (the cloud). It has a simple sign-up and payment process and can be used by both individuals and businesses. Examples of B2B SaaS include office productivity software, accounting packages, and CRM tools, among others.
Organizations can subscribe to B2B SaaS applications on a recurring monthly, quarterly, or yearly plan.
If you are a B2B SaaS customer, your journey will have been similar to the following:
B2B SaaS Marketing – why is it important?
The ultimate goal of any B2B SaaS application is to solve an organization’s business problems. These problems could be as complex as attracting new customers or retaining existing customers, or something as simple as an automated invoicing system.
You should keep in mind that companies do not stop being B2B SaaS customers after they buy or subscribe to a B2B SaaS solution. As you saw in the image above, engagement with customers continues even after the sale, through onboarding, after-sales service, and renewal or upgrades.
B2B SaaS marketing is therefore a crucial element of any business process because it helps target the right customers at the right time. This will increase the company’s ability to raise more revenue from current and new customers.
B2B SaaS Marketing has several crucial KPIs:
- Monthly unique visitors to your business or e-commerce website
- Visitor to Lead Conversion rates
- Lead to MQL (Marketing Qualified Lead) conversion rates
- Annual customer churn
- LTV-CAC Ratio (Life Time Value to CAC Ratio)
- CAC (Customer Acquisition Cost)
- ROI
This can be represented graphically as follows:
Compelling content is the only way to achieve these KPIs and be successful in B2B SaaS marketing. B2B SaaS marketing is all about providing useful information to convert visitors to users.
B2B SaaS Marketing Courses
There are plenty of B2B SaaS solutions in the market. Each of them competes for attention from potential buyers. It is therefore important to know how to market a B2B SaaS solution effectively.
In response to the growing demand for B2B SaaS marketing professionals, many organizations have started offering B2B SaaS marketing courses. These courses are free or paid and can teach you various aspects of the B2B SaaS marketing process.
Before you start a course, you must ask the following three questions to confirm the authenticity of the course:
- Is the course just theory or do the course providers have direct experience in B2B SaaS marketing?
- Does the course cover only basics, or does it teach higher-level B2B SaaS Marketing strategy and systems?
- Is the course you plan to pursue a “static” course or an interactive course?
We have identified the following top B2B SaaS marketing courses for you to pursue. These courses fulfil the above three conditions satisfactorily. These free courses will also help you engage with experts in the field to get new perspectives and action areas.
- B2B Sales for Startups (Udemy)
- This B2B SaaS marketing course is particularly useful for start-ups
- It focuses on ways to build profitable business relationships
- The course requires approximately six hours to complete
- It costs approximately USD 75 with a money-back guarantee and full lifetime access to all the material
- Blogging for Business (Ahrefs)
- Blogging for Business has 40 lessons contained in 11 modules
- The course duration is approximately 5 hours
- It provides a detailed guide to writing blog posts that can help you convert readers into your customers
- Conversion Copywriting 101 (Copyhackers)
- B2B SaaS companies have to rely heavily on compelling copy matter in their content
- This helps to attract potential new customers and retain existing customers
- This course helps you learn high-converting copy to apply to various elements of B2B SaaS marketing
- Fundamentals of Digital Marketing (Google)
- This is one of the best courses in digital marketing
- It is a required course of study if you are relatively new in the business of B2B SaaS marketing
- The course contains 26 modules
- It also has quizzes and tests
- Social Media Marketing Certification (HubSpot)
- Social media is now a constant presence in our lives
- Companies also need to have a strong social media presence to engage with their customers
- HubSpot’s Social Media Marketing Certification course will take you through the best practices for your social media marketing efforts
- The course contains 8 lessons covered in 38 videos and 29 quizzes and requires around 4 hours to complete
- Conversion Rate Optimization Course (Backlinko)
- A well-planned B2B SaaS marketing program needs to cover many aspects such as social media, content planning, blogs, and conversions
- Conversion Rate Optimization (CRO) is a vital element of the B2B SaaS marketing program
- Backlinko’s course is a mix of beginner and advanced levels
- The course contains 7 modules
- Inbound Marketing Certification (HubSpot)
- Inbound marketing is the main requirement of any successful B2B SaaS marketing program because it covers all the main elements of B2B SaaS marketing
- The main focus of inbound marketing is to build long-term relationships with customers
- This B2B SaaS marketing course shows you how to attract new customers and sustain them to the point of engagement
- The course has five lessons with 22 videos and 5 quizzes and can be completed in two hours
Of course, these are not the only SaaS marketing courses available in the market. You must do a detailed online check to find a course that best suits your requirements. You should also check the websites of the courses described above for the latest information and course details.
Conclusion
B2B SaaS marketing is a dynamic industry. B2B SaaS marketing courses have become important nowadays to keep up with the latest trends and techniques. The best courses make B2B SaaS marketing easier. Try to do courses in different topics from different providers to get a complete understanding of B2B SaaS marketing.