In today’s cut-throat competitive market, marketers have to follow scientific approaches with an artistic sense to understand the market and take data-driven measures. This is where various marketing dashboards come into play. These dashboards render visually appealing, easy-to-read marketing metrics and KPIs to make things easy for marketers. Marketers can spontaneously track these metrics to increase the performance of branding, marketing, campaigning, website reach, etc.
According to the Verified Market Research report, the marketing analytics market value was at 3.01 Billion USD in 2019 and will likely spike up to 6.92 Billion USD by 2027. It will bring this market a CAGR of 12.9 percent from 2020 to 2027. This article will give you a complete heads-up on the concept of a marketing dashboard and the top five examples of marketing dashboards.
What is a Marketing Dashboard and How is it Useful to Marketers?
A marketing dashboard is a report generating and metrics tracking tool that helps you understand various KPIs and marketing trends through data-rich & informative visuals. The primary purpose of such a marketing dashboard is to answer: how your organization is performing currently on specific metrics. These tools collect data from myriad sources like CRM software, social media pages, website analytics, and accounting programs. Marketers can also create these dashboards using Excel or other data analytics and business intelligence tools like Google Data Studio, Looker, Tableau, etc.
Some well-known examples of marketing dashboards are digital marketing dashboards, e-commerce dashboards, Google Ads dashboards, email newsletter dashboards, social media monitoring dashboards, SEO dashboards, CMO dashboards, enterprise marketing dashboards, call center dashboards, YouTube Ads dashboards, etc.
A marketing dashboard enables your digital marketing teams clear visibility into various marketing KPIs. These data help business executives, directors, and marketing leaders determine and estimate how well their tactics and strategies function. Since all modern businesses rely on data-driven approaches, marketing dashboards help companies understand the potential leads and customers from various channels and platforms & also provide insights on which campaigns or ads bring maximum customer traction to the business. There are numerous benefits marketing dashboards deliver to an organization or the marketing team. Some of the most significant benefits are:
- It provides greater visibility to marketing insights.
- Since marketing dashboards provide real-time analytics, they help save valuable time by compiling all the essential KPIs and other metrics automatically for you.
- Such data-driven analytics and insights help top-level executives endure effective and precise business decisions.
- Such dashboards provide real-time customer data and extract automatic actionable insights from granular data.
- Enterprises can also measure sales and forecast revenue through various data and visual reports.
Since you have understood what a marketing dashboard is and how useful it is to marketers, let us closely look at the top five examples of marketing dashboards.
Top five examples of marketing dashboards
Organizations choose different marketing dashboards depending on the business requirement, marketing activities, and other factors like target customers. Here is a list of some top common marketing dashboards that almost every enterprise uses.
- Digital marketing dashboard:
Companies can witness all the different online marketing activities & track performance using a digital marketing dashboard. It renders an all-in-one solution wherein your marketing teams and other business executives can monitor all the campaigns and digital marketing efforts in an interactive fashion. Based on such real-time insights & reports, you and your team can make educated decisions on strategies and marketing budget plans. Your digital marketing dashboards can accumulate insights from various digital sources like online advertising, social media campaigns, email marketing, different lead generation sources, etc.
- SEO analytics dashboard:
Search Engine Optimization is the method used to improve the quantity and quality of your website’s traffic or your brand’s online presence within the search engine. Most marketing teams use the SEO analytics dashboard because they are a state-of-the-art tool that collects all your business’s granular data. It then renders a complete visual insight into the SEO performance from different perspectives, pages, and website traction, keeping in mind various metrics like monthly visits, blog section visitors, website unreachable, website visitors from ads, new visitors, etc. Here is a screenshot of a sample marketing dashboard of SEO.
- E-Commerce marketing dashboard:
Many companies are driving their business in the e-commerce industry, where they sell different products or services through electronic means. Such companies need to showcase their various products through ads and campaigns and track the customer traction in real-time. That is where an e-commerce marketing dashboard can help. It is one of the well-known marketing dashboards wherein all the granular data related to e-commerce gets aggregated centrally. From such dashboards, you can track your company’s marketing strategy, day-to-day movements of various items, and customer choice. The e-commerce marketing dashboard covers metrics like profit margin, average order value, customer traction on each item/product, retention rate, web traffic sources, churn rate, new buyers, added to cart, profit/loss measurements, and other performance measures in real-time.
- Social media dashboard:
Today, almost every company wants to stay in touch with its customers, and social media sites like Instagram, LinkedIn, Facebook, Twitter, YouTube, etc., are the best platforms to do that. Some of them also render ads through which brands can gain visibility, other than posts and news feeds. Since social media marketing has become one of the most influential channels, organizations prefer to leverage this platform to reach a more customer base and accomplish larger marketing objectives. Social media marketing dashboards help witness the different metrics like ROI from social media campaigns, traffic sources, social interactions, advertise-based retention rates, etc. Here is a sample marketing dashboard for social media marketing.
- Email newsletter dashboard:
Email newsletters have become a common marketing strategy that helps brands keep their subscribers revamped with the latest business updates. The email newsletter dashboard is another instance of a marketing dashboard where we can see the various newsletters and updates read by the customers. Such an analytics dashboard also measures and displays the customer interaction towards a product, service, or brand page. You can witness details like email bounce rates, open rates, subscribers’ counts, and click-through rates in real-time for better marketing intelligence.
Conclusion
Whether you are a small business owner or a professional working in a giant organization. Nowadays, its quite adamant to understand and utilize these powerful tools to stay ahead and focus oriented in the game.
We hope this article has given you a crisp idea of some well-known marketing dashboards that you can use for measuring your brand’s marketing metrics.