Best App Analytics Tools to Speed Up Your Progress

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Whether you are in an app development team or an app marketer, you must gather data-driven insights from the app. You will have to analyse various data points to witness the key performance indicators (KPIs). Based on that, you can improve the app’s performance. Once your mobile app is ready and launched in the market, you can check the various metrics. Metrics like app installation, session timing, ratings, revenue sources, etc., are some notable metrics.

This is where you can leverage the app analytics tools. It can give you a comprehensive idea of insights about your app. According to the Market Research Future report, the global app analytics market will reach USD 8.13 billion by 2030. It will reflect a compound annual growth rate (CAGR) of 17.03% from 2020 to 2030. This article compiles the best app analytics tools to speed up your process. Through app analysis, you can increase your business ROI.

Benefits of App Analytics Tools

In this data-driven competitive market, analytics help estimate the app’s performance. According to reports and predictions, we will see more than 7 billion smartphone users in 2027. It will reflect a user growth of 10.4% annually. Moreover, the competition for app development is increasing due to the growth in smartphone users.

·    Delivers data-driven insights: App development companies and marketing teams can use analytics tools to check the retention ratio. Such apps also help understand user engagement with the apps. App analytics and a data-driven approach can help focus on promising clients. It can reduce the gap by updating the app wherever required.

·    Collect accurate metrics: With analytics tools, metrics like active devices, sales, in-app sale analytics, trends, app crashing frequency, session length, and subscriptions get identified easily. With these client/user data, app business help deliver a better user experience. Such data also help customise mobile apps and release new updates.

·    Drive ROI for better functionality: In this competitive business world, the business must get clear insights from the data points. It can help plan better on the return on investment through the app. The app analytics tool can help determine these stats and visualise reports.

Best App Analytics Tools to Speed Up Your Process

Let’s dive into the list of best app analytics tools without further ado.

1.  AppsFlyer:

This is a popular mobile app analytics platform that renders various in-app activities. These include revenue attribution, app engagements, etc. It can also display omnichannel measurement, download rate, ROI reports, uninstall attribution, etc. Moreover, it features app fraud protection, evaluation of marketing campaigns, and deep linking. It supports platforms like iOS and Android. It can operate well with frameworks like Flutter, Unity, Cordova, React Native, etc. It has free plans to track your app’s first 12,000 conversions, after which you pay 6¢ per conversion.

This tool has several advantages, such as:

• It can manage and show cross-platform attributions.
• It supports analysing campaign performance and even tracking features.

2.  Data.ai:

This popular tool analyses and reflects the company’s broader goals. Through the app, it can analyse user behaviour and market fluctuations. It helps predict market demand through AI algorithms. It works with Android and iOS platforms. It is one of the best app analytics tools to analyse performance benchmarks. You can also track ad campaigns.

Notable advantages of this free tool include:

• You can integrate and use the ConnectPlus product to unify your app data for analytics from multiple sources.
• It features excellent visualisations to better communicate with the data.

3.  Firebase by Google:

Google’s Firebase is another robust mobile analytics tool acquired by Google. It became a widespread app analytics tool because it is free of cost. It can collect everything from the app, such as deep-linking performance, user engagement, in-app purchase data, etc. It can also interact with and analyse data from the real-time database. You can also check the app’s cloud storage analytics and app crashing analytics.

Some notable advantages of this analytics tool are:

• It works for Android and iOS platforms.
• Apart from analysing apps, it also renders the infrastructure to build them.
• It supports easy integrations like Data Studio, Google Ads, Jira, and Slack.

4.  Adobe Analytics:

Adobe is known for its spectacular design apps and software suits. Adobe Analytics is a suite for capturing and analysing granular insights from real-time app data. Its data can also help visualise the user’s journey with the app. This can predict user behaviour and connect data points to understand the user and the market. It is a paid app analytics tool that does not disclose its price plans.

It comes with various advantages like:

• It can track campaign acquisition.
• It can track app analytics and audience/user analysis in real-time.

5.  MixPanel:

It is an analytics tool that does not cost anything to its users. It helps capture data from mobile-based responsive apps, web apps, native apps, etc. It can track the app’s user behaviour, collect data about upgrades, pinpoint unique users, and analyse purchases. It has a simple UI that makes it easy for app businesses and development teams to understand and manage the analytics. It also features event-based analytics and easy-to-create funnels.

Other prominent advantages of this analytics tool are:

• App businesses and marketers prefer it because of its in-depth analytics capabilities.
• Based on demographics and events, it can fortify building complex queries.

6.  App Radar:

This is another prominent app marketing and analytics tool that has free and paid plans. It features analysing app usage, ranking, checking app reviews, mobile marketing, retentions, etc., through visual charts. It gets direct app store updates. This tool helps analyse the app and user interactions. It has a free and paid version.

Other advantages of this app are:

• It fetches market intelligence for optimising the app or generating more revenue.
• By studying its analytics, app businesses can increase organic app downloads.

Conclusion

App developers and businesses can track app-related insights using these app analytics tools. They help increase the ROI and better understand the KPIs.