Marketing is the process of getting your business noticed by the people who need or want your products or services. Dashboards are a crucial tool for marketing managers, providing at-a-glance data on vital metrics like website traffic, conversion rates and social media engagement.
The marketing dashboard software will make it easy to track all your marketing KPIs in one place, so you can quickly see what’s working and where you need to make changes. It will also offer features like custom reports and data visualizations to present your data in an engaging and informative way.
How To Make A Marketing Dashboard
A marketing dashboard is a tool used by marketing professionals to track key metrics and performance indicators. It provides a quick, at-a-glance view of the most critical information, making it easy to identify problem areas and track progress. Numerous software options are available for creating marketing dashboards, ranging from simple Excel templates to complex data visualisation tools. The best option for you will depend on the complexity of your data and your needs.
Here are some tips for creating an effective marketing dashboard:
- Keep it simple. Include only the most important metrics and information.
- Make it visually appealing. Use colors, charts, and graphs to make the data easy to understand at a glance.
- Use filters and drill-downs to allow users to focus on the most relevant data.
- Make it interactive. Allow users to manipulate the data to explore different scenarios.
- Enable real-time updates—this will allow you to see changes as they happen and take action quickly.
- Make it mobile-friendly. With more and more people accessing dashboards from their smartphones, it’s essential to make sure your dashboard is optimised for mobile devices.
- Integrate with other systems. If your data is spread across multiple systems, consider using a dashboard that can pull data from all of them into one place.
- Use the right tools. Choose software that is easy to use and provides the features you need.
- Get feedback and make improvements. Regularly solicit feedback from users and make changes to improve the dashboard.
- Keep it up to date. Make sure your data is accurate and up to date by regularly reviewing and updating the dashboard.
Creating a marketing dashboard can be a daunting task, but following these tips will help you make a practical and helpful tool for tracking your marketing performance.
Best Marketing Dashboard Softwares List
To help you find the best marketing dashboard software for your business, we’ve compiled a list of the top 10 solutions on the market.
1. Klipfolio
2. Geckoboard
3. Databox
4. Cyfe
5. Google Data Studio
6. Microsoft Power BI
7. Tableau Public
8. ChartMogul
9. Looker
10. Amplitude
- Klipfolio
Klipfolio is a cloud-based marketing dashboard software that gives you the ability to build custom dashboards to track all your marketing KPIs in one place. Klipfolio also offers a wide range of data visualisations and report types to present your data in an engaging and informative way.
You can use this marketing dashboard software to track KPIs such as website traffic, conversion rates, social media engagement, and more. Klipfolio also offers a range of integrations, so you can connect your data from multiple sources and get a complete picture of your marketing performance.
- Geckoboard
This is one of the best marketing dashboard that provides an easy way to monitor all your marketing KPIs in one place, so you can quickly see what’s working and where you need to make changes. The software provides customisable dashboards to tailor the information to your needs. You can also set up alerts to notify you when specific KPIs reach certain thresholds.
Professionals use this marketing dashboard to understand how their marketing campaigns perform, track their leads, and measure their return on investment (ROI).
- Databox
You can track all your marketing KPIs in one place using Databox. It integrates with over 100 data sources, including Google Analytics, SEMrush, Moz, etc. You can also create custom reports and dashboards.
You can use Databox to track your website traffic, social media engagement, email-open rates, and more. The software also includes a range of built-in reports to see how your campaigns are performing quickly.
- Cyfe
Cyfe offers users an “all-in-one” business intelligence solution that provides all the collected data a marketing team could need in one central place. The software integrates with over 150+ data sources, making it easy to get started. The platform is also very customisable, allowing users to create the same dashboard they need.
Marketing professionals use this best marketing dashboard software to track their SEO progress, social media analytics, web analytics, email marketing campaigns, etc.
- Google Data Studio
Google Data Studio is a free platform that allows users to create beautiful visualizations of their data. The platform is easy to use and offers a wide variety of integrations, making it an excellent option for marketing teams.
By using this marketing software, you will get a clear overview of your marketing data, which will help you make better decisions and improve your campaigns.
- Microsoft Power BI
Power BI is a business intelligence solution from Microsoft that offers a powerful set of tools for marketing teams. The platform includes a wide range of integrations and is user-friendly, making it an excellent option for teams of all sizes.
You can use Microsoft Power BI marketing dashboard software to help you make better decisions about your marketing campaigns, track your progress, and understand your results.
- Tableau Public
Tableau Public is a free data visualisation software that allows users to create and publish interactive dashboards. Tableau Public does not require any programming and can be used by anyone with basic computer skills.
Tableau Public is one of the best marketing dashboard for marketing professionals who want to visualise their data and share their findings with the public.
- ChartMogul
ChartMogul is a subscription analytics platform that helps businesses measure, understand and grow their recurring revenue. ChartMogul provides marketing professionals with powerful dashboards and tools to track and analyse their data.
One can use ChartMogul to track customer acquisition, churn rate, lifetime value and other key metrics. ChartMogul is free for startups and small businesses.
- Looker
Looker is a data platform that provides businesses with the tools they need to analyse their data and make better decisions. Looker provides marketing professionals with a range of powerful dashboards and tools to track and analyse their data.
- Amplitude
Amplitude is a data platform that helps businesses measure, understand and grow their user engagement. Amplitude provides marketing professionals with effective and manageable dashboards and tools to track and analyse their data.
Conclusion
This article has covered just some of the best marketing dashboard software available today. It can be not easy to know which one is right for you with so many options to choose from. However, by considering your specific needs and requirements, you should be able to find the perfect marketing dashboard software for your business.