10 Best Mobile App Analytics Companies

The global mobile apps market is expected to touch approximately $207 billion in 2022 (data source: https://www.grandviewresearch.com/industry-analysis/mobile-application-market).

The growth of mobile (smart) phones and mobile e-commerce and apps for every activity possible (gaming, entertainment, productivity, and education, to name just a few) generates a huge amount of data. These data are important for your business to improve its customers’ app user experience (UX), provide a seamless engagement with its customers, and generate increased revenue from its mobile apps.

How can you make sense of the huge amount of data that is available to you through your mobile apps, and how can you pull out insights to respond to customer feedback? By using mobile app data analytics!

Image source: https://medium.com/intuz/14-most-popular-mobile-app-analytics-tools-every-business-should-know-b0ade8a7eea3

Mobile app analytics

Mobile app analytics are tools that convert raw data received from your mobile app users into useful insights by tracking, observing, and mapping user behavior on your app. Mobile app analytics can help you take out several insights, such as:

1. User behavior data
2. Impact of new features
3. New opportunities for app development
4. Opportunities to refine and improve the User Experience (UX) of your mobile app

As the mobile app owner or developer, you want to use the best mobile app analytics solution available. This will help you collect and use the data to optimize your mobile app and help it rank with the best apps in your category or industry.

Image source: https://www.globalhunttechnologies.com/mobile-app-analytics.html

There are a large number of free and paid mobile app analytics solutions available in the market, all of which are well-designed and used by top brands in various industries. You can, of course, spend a lot of money to buy the “best mobile app analytics solution” in the market, but you could find that the price and performance of many mobile app analytics solutions are not always positively related.

Let us take a look at the ten mobile app analytics companies, rated as “the best” by the industry, developers, peer groups and expert stakeholders. These app analytics companies are used for both iOS and Android apps.

The ten best mobile analytics companies

1. Google Analytics
   • It is the leader by far in mobile app analytics.
   • This free tool helps you in several ways to optimize your mobile app: provides user behavior data, helps you refine and improve the User Experience (UX) on your app, highlights new opportunities for app development, and helps you judge the Impact of new features.
   • Google Analytics is also the leader in web analytics – nearly 55% of all websites use Google Analytics (data source: https://w3techs.com/technologies/overview/traffic_analysis)
2. Amplitude Analytics
   • Amplitude Analytics is used by “digital disruptor” companies such as PayPal, Burger King, InBev and others.
   • It provides you with cross-platform tracking ability, strong behavioral analytics, real-time analytics, and enterprise-level security features.
   • 25 of the Fortune 100 companies use Amplitude to extract useful insights from their mobile apps.
3. Leanplum
   • Leanplum is a mobile engagement and content management platform with added features of mobile analytics and A/B testing.
   • It is a strong tool to help you as the mobile app owner to optimize your mobile app user experience all through the mobile app customer journey.
   • It offers many useful features, such as personalized dashboards, real-time analytics, and automated insights generation.
4. App Annie
   • App Annie is a market data and app analytics platform.
   • It measures more than 50 different metrics to help you improve your competitor tracking, user demographics analysis, and the overall mobile app user experience.
   • It also allows you to identify and optimize the marketing activities that work best for your mobile app.
5. UXCam
   • As the name suggests, UXCam is best used for improving your mobile app user experience (UX).
   • Mainly designed for app developers, UXCam allows you to identify and repair any issues that are affecting the overall app user experience.
   • It can also help you improve and simplify the user onboarding process for your mobile app.
6. Firebase
   • This mobile app analytics tool is supported by Google.
   • It is an app developer tool with a powerful suite of analytics that helps you manage every stage of your mobile app marketing funnel, optimize your app user experience, and identify issues that cause your mobile app to crash.
   • Firebase can be integrated with Google products such as AdMob and Google Ads.
7. Apple App Analytics
   • Obviously, Apple App Analytics is restricted to mobile apps based on the iOS operating system.
   • It provides you with various functionalities like app store impressions (visits), app user engagement, app user segmentation, and popularity of the various apps or in-app subscriptions.
   • This solution is completely free.
8. Mixpanel
   • One of the most popular mobile app analytics tools for mobile professionals.
   • Mixpanel has a large sweep – you can analyze data from multiple touch points, track your app user journey across various channels, and works without any code to track metrics.
   • It has two different user plans – People Plan and Engagement Plan.
9. Localytics
   • One of the few cloud-based mobile app analytics tools available in the market.
   • Localytics is the favorite mobile app analytic tool for the media, retail, lifestyle, and travel industries.
   • It helps you identify issues all along the mobile app customer journey and also allows you to develop in-app messaging and customized push notifications.
10. Count.ly
    • Count.ly is an open-source analytics tool that is used mainly in mobile analytics, mobile performance management, and mobile marketing campaigns.
    • It is an “enterprise-grade” solution, which means that it can be leveraged to manage massive data sets from multiple data points.
    • As a mobile app owner or developer, you can use Count.ly to collect and display the specific data that you need in real-time.

Conclusion

As we noted earlier, there are plenty of mobile app analytics solutions that are available in the market. Most of these solutions have a free and premium (paid-for) version.

As a mobile app owner or developer, you must choose the mobile app analytics tools that work best for your specific requirements. You must use mobile app analytics to better understand your mobile app customers, reach out to more customers at every stage of your mobile app marketing funnel, and improve your mobile app’s user experience and user engagement.

It is not always a straightforward process to choose the right mobile app analytics platform or solution. You need to put in some research, test a few solutions, and then identify one or more solutions that meet your needs. This effort is important because the mobile app analytics platforms described above will give you a best-in-class solution to get an overview of your mobile app’s functionality, view data across platforms and segments, and allow you to optimize your mobile app continuously.