What is a brand? The term 'brand' can have several meanings, from a customer or a company point of view:…
Branding is essential for all product development as it primarily builds the target audience. So, you must conduct intensive market…
Market Intelligence analysts are key players in the world of market research. They work with data to sift through information…
In today's turbulent business climate, organizations require competitive / market intelligence professionals with the skills, competencies, and tools to enable…
Companies use marketing intelligence to understand their consumers and prospective audiences. Enterprises analyse the data they collect to optimise their…
Introduction: What Is A Sales Funnel? A sales funnel is a series of stages that a potential customer (called “lead”…
Improving sales funnel efficiency is the company’s topmost priority in growing the business. A great sales funnel gives critical insights…
A sales funnel visual represents the customer journey that depicts the sales process right from awareness to action. Also known…
Introduction Pollution in water and air, cruelty to animals, chemical-laden cosmetics and other environmental issues are causes of concern.…
Marketing and communications, or MarCom as it is fondly called, is the practice of using various channels and related tools…
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