Beginners’s Guide

The crucial role of Advertising in Marketing

When a person starts a company, how do you think he/she can make people aware of his offerings? By advertising.…

3 years ago

Retail branding and its importance

Introduction The nature of marketing, as we know, is complex and often contrasting. There is a need to have a…

3 years ago

Packaging- 5th P of the marketing mix

These days most of the items we buy come in attractive packages. A pack of cookies, instant noodles, detergent powder…

3 years ago

Importance of Partnership Marketing

As the heading suggests, partnership marketing is when one company or a brand collaborates with another brand to mutually benefit…

3 years ago

The uniqueness of Experiential Marketing

We talk about good and not-so-good experiences in our day-to-day lives. This feeling further gets stronger when we buy a…

3 years ago

Understanding Services Marketing and its features

Can we physically touch insurance service or service provided in a restaurant?  Absolutely not. We can only experience them.  The…

3 years ago

Understanding Marketing Strategy to use it effectively

When I am in the market to sell my product or services, not everyone is my customer. Similarly, not everywhere…

3 years ago

What is a Marketing Mix and the 4 Ps of Marketing Mix?

When you talk about Marketing Mix. You might think that it’s something which is too traditional, as compared to today’s…

3 years ago

The Complete Guide on Quora Ads – Latest Edition

As a marketer, one of the most important roles you need to play is being able to identify the right…

5 years ago

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