These days most of the items we buy come in attractive packages. A pack of cookies, instant noodles, detergent powder…
As the heading suggests, partnership marketing is when one company or a brand collaborates with another brand to mutually benefit…
We talk about good and not-so-good experiences in our day-to-day lives. This feeling further gets stronger when we buy a…
Can we physically touch insurance service or service provided in a restaurant? Absolutely not. We can only experience them. The…
When I am in the market to sell my product or services, not everyone is my customer. Similarly, not everywhere…
When you talk about Marketing Mix. You might think that it’s something which is too traditional, as compared to today’s…
As a marketer, one of the most important roles you need to play is being able to identify the right…
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