Data Analysis

What Does Business Intelligence Means? – The Basics

Business intelligence (BI) is a broader term used for the technology that facilitates data preparation, mining, managing, and transforming into…

3 years ago

How Customer Data Platform Is Different From Web Analytics Platforms

Zigzag paths mark a customer's purchasing journey. From Google Searches to Facebook reviews, they stop at multiple points (platforms) before…

3 years ago

What Is Marketing Analytics: The Indispensable Necessity

Marketing in today’s world is one of the most indispensable tools for running a business – combine it with data,…

3 years ago

Customer Data Platform Vs. Omni-Channel Marketing Platform

As a layman who spends hours on their mobile devices, especially during this challenging time of COVID-19, we witness a…

3 years ago

Difference Between Customer Data Platform And MDM(Master Data Management)

When it comes to managing customer data, there are many viable options on the market. Master Data Management (MDM), and…

3 years ago

What is Zero party data and its difference from 1st, 2nd and 3rd Party data

Marketing professionals use different types of data to build a detailed picture of their customers to give them a smooth…

3 years ago

What is Salesforce CDP – Everything You Need to Know

What does Salesforce as a company Known for? The company majorly stands for its commitment to creating solutions which provide…

3 years ago

How Publishers are using Customer Data Platform to boost their income.

Customer Data Platform can help publishers increase their income

3 years ago

12 Main Customer Data Platform Use Cases

CDP has gained tremendous popularity in the recent years because of the varied use cases it applies too. Using CDP,…

3 years ago

Best Customer Data Platforms – Latest CDPs

What is a good CDP? This is the question which is going on in your mind now and then. You…

3 years ago

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