Business intelligence (BI) is a broader term used for the technology that facilitates data preparation, mining, managing, and transforming into […]
How Customer Data Platform Is Different From Web Analytics Platforms
Zigzag paths mark a customer’s purchasing journey. From Google Searches to Facebook reviews, they stop at multiple points (platforms) before […]
What Is Marketing Analytics: The Indispensable Necessity
Marketing in today’s world is one of the most indispensable tools for running a business – combine it with data, […]
Customer Data Platform Vs. Omni-Channel Marketing Platform
As a layman who spends hours on their mobile devices, especially during this challenging time of COVID-19, we witness a […]
Difference Between Customer Data Platform And MDM(Master Data Management)
When it comes to managing customer data, there are many viable options on the market. Master Data Management (MDM), and […]
What is Zero party data and its difference from 1st, 2nd and 3rd Party data
Marketing professionals use different types of data to build a detailed picture of their customers to give them a smooth […]
What is Salesforce CDP – Everything You Need to Know
What does Salesforce as a company Known for? The company majorly stands for its commitment to creating solutions which provide […]
How Publishers are using Customer Data Platform to boost their income.
Customer Data Platform can help publishers increase their income
12 Main Customer Data Platform Use Cases
CDP has gained tremendous popularity in the recent years because of the varied use cases it applies too. Using CDP, […]
Best Customer Data Platforms – Latest CDPs
What is a good CDP? This is the question which is going on in your mind now and then. You […]