Marketing technology is part of a vibrant and constantly evolving space. The transition from generalized advertisements to personalized ad campaigns […]
Customer Data Platform -CDP Architecture – Deep Dive
Okay!! So now you have a decent understanding of the CDPs. You understood the basic functionalities of CDP, its features, […]
CDP VS CRM – Understanding the difference.
CDPs are nothing but the evolution of CRM platforms but from the marketer’s perspective.
Difference between CDP and DMP – A Detailed Guide
Everybody knows that the Customer is the epicenter of everything. One has to always take care of the customer first […]