In today’s age of information overload, consumers are actively seeking brands with authentic products and services that deliver what they…
Whether you are a marketeer, a big business or a small one, awareness of marketing automation is an important tool…
The Marketing Funnel Process A marketing funnel is a strategic visualisation of the customer journey from lead to committed buyer.…
Facebook is, undoubtedly, the world’s largest social network and is also emerging as one of the perfect platforms for digital…
As the saying goes, “Customer is King.” And marketing strategies still seem to revolve around this core belief. Mainly, there…
A SWOT analysis is an important marketing and strategic planning tool. Marketing campaigns may be costly, so organisations must invest…
Today, there are over 1.85 million apps in the apple app store and 2.5 million in the google play store.…
Branding is the process in which a product or service creates a unique identity for itself. This identity is used…
Thousands of brands in your industry already have a social media marketing strategy in place. Without one, you’ll be left…
Brands can strive to achieve a number of objectives with the help of innovative marketing strategies, such as increasing web…
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