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Demystifying Methods of Studying Consumer Behaviour

Everything you do in marketing is based on what you know about your customers. Companies invest a lot of time…

3 years ago

Importance of Consumer Research in Consumer Behaviour

Your customer are the lifeblood of your company. Getting to know them intimately is essential if and and succeed. Consumer…

3 years ago

Clarity of Consumer Knowledge in Consumer Behaviour

The consumer decision-making process involves thinking, feeling, and acting in response to various internal and external cues that can create…

3 years ago

Example Of Nudge Theory

Nudge Theory is a psychological theory that suggests that people can be persuaded to make choices in ways that are…

3 years ago

Consumer Behaviour theory in Marketing

In marketing, consumer behaviour theory studies how people decide what to buy when to buy, and how much to spend.…

3 years ago

Interpreting Consumer Learning In Consumer Behaviour

Before we explore the role of consumer learning in consumer behaviour, let us first understand the concept of “consumer behaviour”.…

3 years ago

Gen Z Consumer Behaviour on Buying

Gen Z Consumer Behaviour on Buying is a topic that has been widely researched in recent years. This is because…

3 years ago

Influence of Social Media on Consumer Behaviour

What is Consumer Behavior? Consumer behavior is how consumers decide what, when, and how to buy a product or service.…

3 years ago

Understanding Factors influence Consumer Behaviour

Numerous distinct elements affect consumer behaviour. A marketer should make an effort to comprehend the variables that affect consumer behaviour. …

3 years ago

What Is Consumer Perception In Consumer Behaviour

Perception might not always be accurate, but it creates an image in one's mind. The same rule applies when a…

3 years ago

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