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Understanding Effect of Influence on Consumer Behaviour

The study of consumer behaviour can be complicated and cover a broad spectrum of niches with proper research. In this…

2 years ago

Top 10 Trends In Consumer Behaviour

Consumer psychology is changing at a frantic pace. Consumer behaviour is undergoing dynamic alterations every day, especially in what they…

2 years ago

Relationship Between Advertising And Consumer Behaviour

Do you know the relationship between advertising and consumer behaviour? Advertising plays an important role in influencing consumer behaviour. It…

2 years ago

Elaborative Case studies in Consumer Behaviour

Consumer behaviour is the study of how people use and interact with products, services, and other aspects of their environment.…

2 years ago

An Introduction To Psychological Model in Consumer Behaviour

Are you always up-to-date with the latest fashion trends? Do you like to follow celebrities and copy their style? If…

2 years ago

Comprehending Generation Y Consumer Behaviour

Consumer behaviour studies the processes involved when a person or group selects, buys, uses, or discards products, services, ideas, or…

2 years ago

Impact of Digital Technology on Consumer Behaviour

Digital technology has expanded faster than any other breakthrough in history, reaching nearly 50% of the emerging world's population in…

2 years ago

Effects of branding on consumer behaviour

The consumer's attitudes, preferences, opinions, intentions, and decisions determine their behaviour. These factors regulate how consumers behave when making buying…

2 years ago

What is The Self-Image Concept In Consumer Behaviour?

When studying the motivations of consumption, it is inevitable to go deeper and deeper into the group of individuals that…

2 years ago

What is the Innovation Adoption Model in consumer behaviour?

The ultimate goal of any company is to motivate customers to buy their products. However, the consumer goes through different…

2 years ago

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