Before we get into the intricacies of e-commerce and the "e-commerce marketing funnel", let us understand the concept of a…
In the pre-digital days, the marketing function of any company approached customer acquisition and retention through four clearly defined stages…
Introduction The nature of marketing, as we know, is complex and often contrasting. There is a need to have a…
Today, almost all businesses have embraced digital marketing. It has the potential to reach a wider audience and provide ample…
Whether you are a marketeer, a big business or a small one, awareness of marketing automation is an important tool…
These days most of the items we buy come in attractive packages. A pack of cookies, instant noodles, detergent powder…
The Marketing Funnel Process A marketing funnel is a strategic visualisation of the customer journey from lead to committed buyer.…
Facebook is, undoubtedly, the world’s largest social network and is also emerging as one of the perfect platforms for digital…
How you reach out to your audience is influenced by your content marketing strategy. Now is the time to develop…
As the heading suggests, partnership marketing is when one company or a brand collaborates with another brand to mutually benefit…
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