Some people assume that “brand strategy” and “marketing strategy” are one and the same thing. Though there are a few…
Also known as B2B marketing. When a company does business with other companies and not with the end-users directly, it…
Being in high demand is a great problem to have, but it shouldn't prevent you from coming up with and…
Harvard Business School’s renowned professor, Michael E. Porter, in one of his books, mentioned strategies that business organizations deploy to…
In this technology-driven world, automation is becoming necessary for businesses to maintain a competitive edge. Automation can bring a massive…
Marketing automation or “automated marketing” allows companies to execute routine and repetitive marketing tasks automatically. Marketing automation was first used…
Today, marketing is not just about sending a single offer or discount to customers. Companies need to map their customers’…
Today's main challenge for small businesses is to generate a sustainable pipeline of customer traffic and leads. People (customers) are…
Time is a valuable resource, especially if you run a business single-handedly. When you first start, sending one-off newsletters, thank…
What is the purpose of marketing automation? Marketing automation is the use of a multichannel software platform to consolidate, create,…
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