The consumer decision-making process involves thinking, feeling, and acting in response to various internal and external cues that can create […]
Example Of Nudge Theory
Nudge Theory is a psychological theory that suggests that people can be persuaded to make choices in ways that are […]
Consumer Behaviour theory in Marketing
In marketing, consumer behaviour theory studies how people decide what to buy when to buy, and how much to spend. […]
Interpreting Consumer Learning In Consumer Behaviour
Before we explore the role of consumer learning in consumer behaviour, let us first understand the concept of “consumer behaviour”. […]
Gen Z Consumer Behaviour on Buying
Gen Z Consumer Behaviour on Buying is a topic that has been widely researched in recent years. This is because […]
Influence of Social Media on Consumer Behaviour
What is Consumer Behavior? Consumer behavior is how consumers decide what, when, and how to buy a product or service. […]
Understanding Factors influence Consumer Behaviour
Numerous distinct elements affect consumer behaviour. A marketer should make an effort to comprehend the variables that affect consumer behaviour. […]
What Is Consumer Perception In Consumer Behaviour
Perception might not always be accurate, but it creates an image in one’s mind. The same rule applies when a […]
How does the Purchase Environment Influence Consumer Behaviour?
For marketers, understanding the buying behaviour of consumers is vital to gaining a better understanding of the factors that influence […]
How Does Culture Affect Consumer Behaviour?
Of all the essential metrics of modern marketing campaigns, perhaps the most important is the personalised connection with consumers. This […]