Today, marketing is not just about sending a single offer or discount to customers. Companies need to map their customers’ […]
Marketing Automation for Small Businesses
Today’s main challenge for small businesses is to generate a sustainable pipeline of customer traffic and leads. People (customers) are […]
Most Effective Ecommerce Marketing Automation tools
Time is a valuable resource, especially if you run a business single-handedly. When you first start, sending one-off newsletters, thank […]
Benefits Marketing Automation Can bring to You
What is the purpose of marketing automation? Marketing automation is the use of a multichannel software platform to consolidate, create, […]
Understanding Marketing Strategy to use it effectively
When I am in the market to sell my product or services, not everyone is my customer. Similarly, not everywhere […]
Best Practice Marketing Automation – From Naive to Pro
What is Marketing Automation? Let us first understand marketing automation. As the name suggests, the process involves automating repetitive tasks […]
Best Email Marketing Automation Tools – Must Have’s
Email campaigns play a very large part in a brand’s marketing efforts. Most of these email marketing tasks are repetitive […]
What is a Marketing Mix and the 4 Ps of Marketing Mix?
When you talk about Marketing Mix. You might think that it’s something which is too traditional, as compared to today’s […]
Salary For Business Intelligence Analysts in 2022 (India)
A career as a business intelligence analyst involves using data and statistical information to help make effective and efficient business […]
Demystifying Data Management Platform(DMP)
DMP, as the name suggests is a software platform that collects, organises, and activates 1st, 2nd and 3rd party audience […]