There is a reason why Formula One races are so gripping and have been able to create a large follower-base […]
7 Open-Source Business Intelligence Tools
What are Business Intelligence tools? The American historian Richard Miller Devens created the term “business intelligence” in 1864. From a […]
What Does Business Intelligence Means? – The Basics
Business intelligence (BI) is a broader term used for the technology that facilitates data preparation, mining, managing, and transforming into […]
How Customer Data Platform Is Different From Web Analytics Platforms
Zigzag paths mark a customer’s purchasing journey. From Google Searches to Facebook reviews, they stop at multiple points (platforms) before […]
What Is Marketing Analytics: The Indispensable Necessity
Marketing in today’s world is one of the most indispensable tools for running a business – combine it with data, […]
Customer Data Platform Vs. Omni-Channel Marketing Platform
As a layman who spends hours on their mobile devices, especially during this challenging time of COVID-19, we witness a […]
Difference Between Customer Data Platform And MDM(Master Data Management)
When it comes to managing customer data, there are many viable options on the market. Master Data Management (MDM), and […]
What is Zero party data and its difference from 1st, 2nd and 3rd Party data
Marketing professionals use different types of data to build a detailed picture of their customers to give them a smooth […]
What is Salesforce CDP – Everything You Need to Know
What does Salesforce as a company Known for? The company majorly stands for its commitment to creating solutions which provide […]
How Publishers are using Customer Data Platform to boost their income.
Customer Data Platform can help publishers increase their income