Unsure about what is the definition of branding? Don't worry! Even for those who have studied marketing, the idea of…
Why do people buy products from brands such as Reebok, Nike, etc.? Why are these brands different from local companies?…
Going Digital Did you know that social media has been around for the last 40+ years? It sounds like the…
Introduction - Stories Move Readers “Hansel and Gretel were lost in a forest. A fork in a road presented two…
Everything you do in marketing is based on what you know about your customers. Companies invest a lot of time…
Your customer are the lifeblood of your company. Getting to know them intimately is essential if and and succeed. Consumer…
The consumer decision-making process involves thinking, feeling, and acting in response to various internal and external cues that can create…
Nudge Theory is a psychological theory that suggests that people can be persuaded to make choices in ways that are…
In marketing, consumer behaviour theory studies how people decide what to buy when to buy, and how much to spend.…
Before we explore the role of consumer learning in consumer behaviour, let us first understand the concept of “consumer behaviour”.…
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