Marketing Concepts

What is the Definition of Branding and its Characteristics?

Unsure about what is the definition of branding? Don't worry! Even for those who have studied marketing, the idea of…

2 years ago

What Makes a Branding Reputation?

Why do people buy products from brands such as Reebok, Nike, etc.? Why are these brands different from local companies?…

2 years ago

How to Use Social Media for Branding?

Going Digital  Did you know that social media has been around for the last 40+ years? It sounds like the…

2 years ago

How To Use Storytelling In Branding Activity?

Introduction - Stories Move Readers  “Hansel and Gretel were lost in a forest. A fork in a road presented two…

2 years ago

Demystifying Methods of Studying Consumer Behaviour

Everything you do in marketing is based on what you know about your customers. Companies invest a lot of time…

2 years ago

Importance of Consumer Research in Consumer Behaviour

Your customer are the lifeblood of your company. Getting to know them intimately is essential if and and succeed. Consumer…

2 years ago

Clarity of Consumer Knowledge in Consumer Behaviour

The consumer decision-making process involves thinking, feeling, and acting in response to various internal and external cues that can create…

2 years ago

Example Of Nudge Theory

Nudge Theory is a psychological theory that suggests that people can be persuaded to make choices in ways that are…

2 years ago

Consumer Behaviour theory in Marketing

In marketing, consumer behaviour theory studies how people decide what to buy when to buy, and how much to spend.…

2 years ago

Interpreting Consumer Learning In Consumer Behaviour

Before we explore the role of consumer learning in consumer behaviour, let us first understand the concept of “consumer behaviour”.…

2 years ago

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