Marketing Concepts

Gen Z Consumer Behaviour on Buying

Gen Z Consumer Behaviour on Buying is a topic that has been widely researched in recent years. This is because…

2 years ago

Influence of Social Media on Consumer Behaviour

What is Consumer Behavior? Consumer behavior is how consumers decide what, when, and how to buy a product or service.…

2 years ago

What Is Consumer Perception In Consumer Behaviour

Perception might not always be accurate, but it creates an image in one's mind. The same rule applies when a…

2 years ago

How does the Purchase Environment Influence Consumer Behaviour?

For marketers, understanding the buying behaviour of consumers is vital to gaining a better understanding of the factors that influence…

2 years ago

How Does Culture Affect Consumer Behaviour?

Of all the essential metrics of modern marketing campaigns, perhaps the most important is the personalised connection with consumers. This…

2 years ago

Understanding Effect of Influence on Consumer Behaviour

The study of consumer behaviour can be complicated and cover a broad spectrum of niches with proper research. In this…

2 years ago

Relationship Between Advertising And Consumer Behaviour

Do you know the relationship between advertising and consumer behaviour? Advertising plays an important role in influencing consumer behaviour. It…

2 years ago

Elaborative Case studies in Consumer Behaviour

Consumer behaviour is the study of how people use and interact with products, services, and other aspects of their environment.…

2 years ago

An Introduction To Psychological Model in Consumer Behaviour

Are you always up-to-date with the latest fashion trends? Do you like to follow celebrities and copy their style? If…

2 years ago

What is The Self-Image Concept In Consumer Behaviour?

When studying the motivations of consumption, it is inevitable to go deeper and deeper into the group of individuals that…

2 years ago

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