Marketing Concepts

Gen Z Consumer Behaviour on BuyingGen Z Consumer Behaviour on Buying

Gen Z Consumer Behaviour on Buying

Gen Z Consumer Behaviour on Buying is a topic that has been widely researched in recent years. This is because…

3 years ago
Influence of Social Media on Consumer BehaviourInfluence of Social Media on Consumer Behaviour

Influence of Social Media on Consumer Behaviour

What is Consumer Behavior? Consumer behavior is how consumers decide what, when, and how to buy a product or service.…

3 years ago
What Is Consumer Perception In Consumer BehaviourWhat Is Consumer Perception In Consumer Behaviour

What Is Consumer Perception In Consumer Behaviour

Perception might not always be accurate, but it creates an image in one's mind. The same rule applies when a…

3 years ago
How does the Purchase Environment Influence Consumer Behaviour?How does the Purchase Environment Influence Consumer Behaviour?

How does the Purchase Environment Influence Consumer Behaviour?

For marketers, understanding the buying behaviour of consumers is vital to gaining a better understanding of the factors that influence…

3 years ago
How Does Culture Affect Consumer Behaviour?How Does Culture Affect Consumer Behaviour?

How Does Culture Affect Consumer Behaviour?

Of all the essential metrics of modern marketing campaigns, perhaps the most important is the personalised connection with consumers. This…

3 years ago
Understanding Effect of Influence on Consumer BehaviourUnderstanding Effect of Influence on Consumer Behaviour

Understanding Effect of Influence on Consumer Behaviour

The study of consumer behaviour can be complicated and cover a broad spectrum of niches with proper research. In this…

3 years ago
Relationship Between Advertising And Consumer BehaviourRelationship Between Advertising And Consumer Behaviour

Relationship Between Advertising And Consumer Behaviour

Do you know the relationship between advertising and consumer behaviour? Advertising plays an important role in influencing consumer behaviour. It…

3 years ago
Elaborative Case studies in Consumer BehaviourElaborative Case studies in Consumer Behaviour

Elaborative Case studies in Consumer Behaviour

Consumer behaviour is the study of how people use and interact with products, services, and other aspects of their environment.…

3 years ago
An Introduction To Psychological Model in Consumer BehaviourAn Introduction To Psychological Model in Consumer Behaviour

An Introduction To Psychological Model in Consumer Behaviour

Are you always up-to-date with the latest fashion trends? Do you like to follow celebrities and copy their style? If…

3 years ago
What is The Self-Image Concept In Consumer Behaviour?What is The Self-Image Concept In Consumer Behaviour?

What is The Self-Image Concept In Consumer Behaviour?

When studying the motivations of consumption, it is inevitable to go deeper and deeper into the group of individuals that…

3 years ago