The ultimate goal of any company is to motivate customers to buy their products. However, the consumer goes through different…
Consumer behaviour and buying decision process is a fundamental component of studying consumer behaviour. It encompasses internal and external aspects…
The study of customers' actions when purchasing a good that meets their wants is known as consumer buying behaviour. It…
Data is everything today, especially when it comes to any business or enterprise marketing efforts. Organizations collect data for analysis.…
The explanation of luxury differs from one person to another. Luxury brands are generally identified by certain lifestyles or sets…
Introduction Due to the dynamic nature of marketing, “Lean marketing” is fast becoming popular and there is a reason for…
A “Marketing to Sales funnel” is the term for the journey that prospects go through on the way to becoming…
Often businesses think that customer experience (CX) is something trivial and easy to manage. However, the idea they miss is…
Introduction – what is SaaS? Software As A Service, commonly referred to as “SaaS,” is a method of delivering applications…
Introduction Influencer marketing is a powerful tool. That’s the reason, it has an important role in a brand’s social media…
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