Introduction Linguist and semiotics godfather Ferdinand de Saussure said they are “the plane of expression” and “the plane of content,”…
A sales funnel visual represents the customer journey that depicts the sales process right from awareness to action. Also known…
Introduction Servicescape is a combination of two terms. The “scape” simply means something which denotes a “picture or representation”. When…
Marketing and sales are inseparable, and they complement each other. These two functions often ferment officious confusions and doubts. Isolating…
A marketing funnel is a strategic visualisation of the customer’s journey from being a lead to becoming a committed buyer.…
In the pre-digital days, the marketing function of any company approached customer acquisition and retention through four clearly defined stages…
Introduction The nature of marketing, as we know, is complex and often contrasting. There is a need to have a…
In today’s age of information overload, consumers are actively seeking brands with authentic products and services that deliver what they…
These days most of the items we buy come in attractive packages. A pack of cookies, instant noodles, detergent powder…
As the heading suggests, partnership marketing is when one company or a brand collaborates with another brand to mutually benefit…
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