Marketing Concepts

Significance of Marketing Semiotics

Introduction Linguist and semiotics godfather Ferdinand de Saussure said they are “the plane of expression” and “the plane of content,”…

3 years ago

What are Sales Funnel? – And how to use it like a boss !!

A sales funnel visual represents the customer journey that depicts the sales process right from awareness to action. Also known…

3 years ago

What is Servicescape in Service Marketing

Introduction Servicescape is a combination of two terms. The “scape” simply means something which denotes a “picture or representation”. When…

3 years ago

Marketing Funnel vs. Sales Funnel – The Critical Difference

Marketing and sales are inseparable, and they complement each other. These two functions often ferment officious confusions and doubts. Isolating…

3 years ago

Understanding the marketing funnel stages and its application

A marketing funnel is a strategic visualisation of the customer’s journey from being a lead to becoming a committed buyer.…

3 years ago

What is Marketing Funnels and How it works?

In the pre-digital days, the marketing function of any company approached customer acquisition and retention through four clearly defined stages…

3 years ago

Retail branding and its importance

Introduction The nature of marketing, as we know, is complex and often contrasting. There is a need to have a…

3 years ago

What Is an Inbound Marketing Funnel and Where to Use It?

In today’s age of information overload, consumers are actively seeking brands with authentic products and services that deliver what they…

3 years ago

Packaging- 5th P of the marketing mix

These days most of the items we buy come in attractive packages. A pack of cookies, instant noodles, detergent powder…

3 years ago

How to Create an effective Content Marketing Strategy

How you reach out to your audience is influenced by your content marketing strategy. Now is the time to develop…

3 years ago

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