Marketing Concepts

Importance of Partnership Marketing

As the heading suggests, partnership marketing is when one company or a brand collaborates with another brand to mutually benefit…

3 years ago

Difference between Pull and Push Marketing Strategy

“Push” and “Pull” marketing are essentially two sides of the same coin that companies should use as core or guiding…

3 years ago

The uniqueness of Experiential Marketing

We talk about good and not-so-good experiences in our day-to-day lives. This feeling further gets stronger when we buy a…

3 years ago

Exemplifying Promotion in Marketing Strategy

If you are interested in marketing, one of the most common phrases that you hear must revolve around promotion strategies.…

3 years ago

Positioning in Marketing Strategy – What It Means?

Do you ever wonder why some brands are highly successful and others manufacturing similar products aren't? It may be due…

3 years ago

What is Marketing Logistics and its importance?

There is a manufacturer and a consumer, so the way a product reaches from the manufacturer to the end-user is…

3 years ago

Omni Channel Marketing vs Multi Channel Marketing

In this blog, we will go into detail on how omnichannel methodology is different from multi channel marketing, and what…

3 years ago

Understanding Communication in Marketing Strategy

Thousands of brands compete against each other to win the audience’s attention. The only companies coming forward with an impactful…

3 years ago

What is – “The Brand Management”? and its Importance

What comes to mind when we say “Brand”? Some big companies, Apple, Google, Ford, Mercedes, and the likes have carved…

3 years ago

Understanding Omni-Channel Marketing- Comprehensive Guide

Introduction What is Omni-Channel Marketing? Omni Channel Marketing Definition Evolution of Omni Channel Marketing Some Omni Channel Marketing Strategies Examples…

3 years ago

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