Marketing Concepts

Getting hang of Consumer behaviour in Marketing

What is the reason that we buy a particular product?  Simple answer - Because it is useful for me.  Ok,…

3 years ago

Branding Strategy vs Marketing Strategy. Which one to Use?

Some people assume that “brand strategy” and “marketing strategy” are one and the same thing. Though there are a few…

3 years ago

What is B2B Marketing and how to use it effectively?

Also known as B2B marketing. When a company does business with other companies and not with the end-users directly, it…

3 years ago

Understanding Marketing Strategy to use it effectively

When I am in the market to sell my product or services, not everyone is my customer. Similarly, not everywhere…

3 years ago

Best Practice Marketing Automation – From Naive to Pro

What is Marketing Automation? Let us first understand marketing automation. As the name suggests, the process involves automating repetitive tasks…

3 years ago

What is a Marketing Mix and the 4 Ps of Marketing Mix?

When you talk about Marketing Mix. You might think that it’s something which is too traditional, as compared to today’s…

3 years ago

Demystifying Data Management Platform(DMP)

DMP, as the name suggests is a software platform that collects, organises, and activates 1st, 2nd and 3rd party audience…

3 years ago

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