What is the reason that we buy a particular product? Simple answer - Because it is useful for me. Ok,…
Some people assume that “brand strategy” and “marketing strategy” are one and the same thing. Though there are a few…
Also known as B2B marketing. When a company does business with other companies and not with the end-users directly, it…
When I am in the market to sell my product or services, not everyone is my customer. Similarly, not everywhere…
What is Marketing Automation? Let us first understand marketing automation. As the name suggests, the process involves automating repetitive tasks…
When you talk about Marketing Mix. You might think that it’s something which is too traditional, as compared to today’s…
DMP, as the name suggests is a software platform that collects, organises, and activates 1st, 2nd and 3rd party audience…
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