Unsure about what is the definition of branding? Don’t worry! Even for those who have studied marketing, the idea of […]
What Makes a Branding Reputation?
Why do people buy products from brands such as Reebok, Nike, etc.? Why are these brands different from local companies? […]
How to Use Social Media for Branding?
Going Digital Did you know that social media has been around for the last 40+ years? It sounds like the […]
How To Use Storytelling In Branding Activity?
Introduction – Stories Move Readers “Hansel and Gretel were lost in a forest. A fork in a road presented two […]
Demystifying Methods of Studying Consumer Behaviour
Everything you do in marketing is based on what you know about your customers. Companies invest a lot of time […]
Importance of Consumer Research in Consumer Behaviour
Your customer are the lifeblood of your company. Getting to know them intimately is essential if and and succeed. Consumer […]
Clarity of Consumer Knowledge in Consumer Behaviour
The consumer decision-making process involves thinking, feeling, and acting in response to various internal and external cues that can create […]
Example Of Nudge Theory
Nudge Theory is a psychological theory that suggests that people can be persuaded to make choices in ways that are […]
Consumer Behaviour theory in Marketing
In marketing, consumer behaviour theory studies how people decide what to buy when to buy, and how much to spend. […]
Interpreting Consumer Learning In Consumer Behaviour
Before we explore the role of consumer learning in consumer behaviour, let us first understand the concept of “consumer behaviour”. […]