The ultimate goal of any company is to motivate customers to buy their products. However, the consumer goes through different […]
Stages in Consumer Behaviour and Buying Decision Process
Consumer behaviour and buying decision process is a fundamental component of studying consumer behaviour. It encompasses internal and external aspects […]
Importance of Consumer Behaviour in Service Marketing
The study of customers’ actions when purchasing a good that meets their wants is known as consumer buying behaviour. It […]
Market Intelligence Vs Market Research – What’s the Difference?
Data is everything today, especially when it comes to any business or enterprise marketing efforts. Organizations collect data for analysis. […]
The essence of Luxury Marketing
The explanation of luxury differs from one person to another. Luxury brands are generally identified by certain lifestyles or sets […]
What is Lean Marketing all about?
Introduction Due to the dynamic nature of marketing, “Lean marketing” is fast becoming popular and there is a reason for […]
How to transition from Marketing to Sales Funnel?
A “Marketing to Sales funnel” is the term for the journey that prospects go through on the way to becoming […]
Why Customer Experience (CX) is important in marketing
Often businesses think that customer experience (CX) is something trivial and easy to manage. However, the idea they miss is […]
SAAS Sales Funnel – All You Need to Know
Introduction – what is SaaS? Software As A Service, commonly referred to as “SaaS,” is a method of delivering applications […]
The usefulness of Influencer Marketing
Introduction Influencer marketing is a powerful tool. That’s the reason, it has an important role in a brand’s social media […]