What is the Innovation Adoption Model in consumer behaviour?
The ultimate goal of any company is to motivate customers to buy their products. However,.
Category: Marketing Concepts
Getting hang of the tradional as well as new modern concepts related to marketing field
Stages in Consumer Behaviour and Buying Decision Process
Consumer behaviour and buying decision process is a fundamental component of studying consumer behaviour. It.
Importance of Consumer Behaviour in Service Marketing
The study of customers’ actions when purchasing a good that meets their wants is known.
Market Intelligence Vs Market Research – What’s the Difference?
Data is everything today, especially when it comes to any business or enterprise marketing efforts..
The essence of Luxury Marketing
The explanation of luxury differs from one person to another. Luxury brands are generally identified.
What is Lean Marketing all about?
Introduction Due to the dynamic nature of marketing, “Lean marketing” is fast becoming popular and.
How to transition from Marketing to Sales Funnel?
A “Marketing to Sales funnel” is the term for the journey that prospects go through.
Why Customer Experience (CX) is important in marketing
Often businesses think that customer experience (CX) is something trivial and easy to manage. However,.
SAAS Sales Funnel – All You Need to Know
Introduction – what is SaaS? Software As A Service, commonly referred to as “SaaS,” is.
The usefulness of Influencer Marketing
Introduction Influencer marketing is a powerful tool. That’s the reason, it has an important role.