Introduction Linguist and semiotics godfather Ferdinand de Saussure said they are “the plane of expression” and “the plane of content,” […]
What are Sales Funnel? – And how to use it like a boss !!
A sales funnel visual represents the customer journey that depicts the sales process right from awareness to action. Also known […]
What is Servicescape in Service Marketing
Introduction Servicescape is a combination of two terms. The “scape” simply means something which denotes a “picture or representation”. When […]
Marketing Funnel vs. Sales Funnel – The Critical Difference
Marketing and sales are inseparable, and they complement each other. These two functions often ferment officious confusions and doubts. Isolating […]
Understanding the marketing funnel stages and its application
A marketing funnel is a strategic visualisation of the customer’s journey from being a lead to becoming a committed buyer. […]
What is Marketing Funnels and How it works?
In the pre-digital days, the marketing function of any company approached customer acquisition and retention through four clearly defined stages […]
Retail branding and its importance
Introduction The nature of marketing, as we know, is complex and often contrasting. There is a need to have a […]
What Is an Inbound Marketing Funnel and Where to Use It?
In today’s age of information overload, consumers are actively seeking brands with authentic products and services that deliver what they […]
Packaging- 5th P of the marketing mix
These days most of the items we buy come in attractive packages. A pack of cookies, instant noodles, detergent powder […]
Importance of Partnership Marketing
As the heading suggests, partnership marketing is when one company or a brand collaborates with another brand to mutually benefit […]