What is the reason that we buy a particular product? Simple answer – Because it is useful for me. Ok, […]
Branding Strategy vs Marketing Strategy. Which one to Use?
Some people assume that “brand strategy” and “marketing strategy” are one and the same thing. Though there are a few […]
What is B2B Marketing and how to use it effectively?
Also known as B2B marketing. When a company does business with other companies and not with the end-users directly, it […]
Understanding Marketing Strategy to use it effectively
When I am in the market to sell my product or services, not everyone is my customer. Similarly, not everywhere […]
Best Practice Marketing Automation – From Naive to Pro
What is Marketing Automation? Let us first understand marketing automation. As the name suggests, the process involves automating repetitive tasks […]
What is a Marketing Mix and the 4 Ps of Marketing Mix?
When you talk about Marketing Mix. You might think that it’s something which is too traditional, as compared to today’s […]
Demystifying Data Management Platform(DMP)
DMP, as the name suggests is a software platform that collects, organises, and activates 1st, 2nd and 3rd party audience […]