Before we get into the kinds of business intelligence systems, let us understand “business intelligence”. Business Intelligence refers to the…
There is a reason why Formula One races are so gripping and have been able to create a large follower-base…
What are Business Intelligence tools? The American historian Richard Miller Devens created the term "business intelligence" in 1864. From a…
Business intelligence (BI) is a broader term used for the technology that facilitates data preparation, mining, managing, and transforming into…
Zigzag paths mark a customer's purchasing journey. From Google Searches to Facebook reviews, they stop at multiple points (platforms) before…
Marketing in today’s world is one of the most indispensable tools for running a business – combine it with data,…
As a layman who spends hours on their mobile devices, especially during this challenging time of COVID-19, we witness a…
What does Salesforce as a company Known for? The company majorly stands for its commitment to creating solutions which provide…
Customer Data Platform can help publishers increase their income
What is a good CDP? This is the question which is going on in your mind now and then. You…
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